Director Commercial Strategy

Role Purpose The Director, Commercial Strategy leads Aramco Stadium's commercial strategy across all revenue streams and shapes the company strategy and business plan with the Chief Executive Officer, Chief Commercial Officer and Chief Financial Officer. The role owns commercial planning, pricing strategy and deal governance across ticketing, premium hospitality, sponsorship, events and ancillary products, and identifies and negotiates the growth opportunities that expand the business. Leading the Strategy team, the Director sets revenue targets by business line, governs major commercial deals and turns sales, sponsorship and market analysis into the decisions that drive sustained revenue growth, with day-to-day delivery carried by the Commercial Strategy Manager and analysts. Primary Outcome To deliver a commercial strategy that maximizes revenue across every business line, with the company business plan shaped alongside executive leadership, targets set and tracked by vertical, pricing and major deals governed to protect profitability, and new businesses around the venue identified, negotiated and brought to market. Key Responsibilities Strategy and Business Plan • Direct the preparation of the company strategy and multi-year business plan, supporting the Chief Executive Officer, Chief Commercial Officer and Chief Financial Officer and presenting to the executive team and the board. • Define strategic priorities and track the delivery of the initiatives that come out of them. Commercial Planning and Performance • Own the consolidated annual and multi-year commercial plan, setting revenue targets by vertical across ticketing, premium sales, partnerships, events and tours in coordination with the respective directors. • Run the periodic reforecasting cycle and present regular performance reports on all commercial verticals to leadership. • Track top-line sales, sponsorship returns, capital investment performance and profitability against KPIs, including return on investment analysis of proposed capital improvements. Pricing and Market Insights • Define the pricing strategy across all commercial revenue streams, including price tiers, dynamic and seasonal pricing frameworks, early-bird discounts and group promotions, with day-to-day execution of dynamic pricing carried out by the Ticketing team. • Analyze demand, pricing performance, customer insights and competitor offerings to optimize yield and identify new revenue opportunities. Deal Governance and Sponsorship Alignment • Set deal review standards across all commercial verticals and validate the terms, profitability and strategic fit of major deals and sponsorships prior to signature, avoiding conflicting sponsorships. • Govern discounts and pricing exceptions within the organization's delegated authority framework and support commercial policies, procedures and controls. Expansion and New Business • Identify and assess adjacencies and new businesses around the venue and the wider masterplan, developing business cases through leadership approval and handover to the delivering teams. • Originate, structure and negotiate partnerships and major commercial agreements with partners, tenants and operators. Event Calendar • Partner with Programming to shape the event calendar based on per-event profitability analysis, ensuring event selection and scheduling decisions maximize commercial returns across the year. Experience Requirements • Relevant experience in commercial strategy, corporate strategy, business development or strategy consulting, with at least 3 years in a leadership role. • Demonstrated experience building business plans and negotiating major commercial deals. • Experience in sports, entertainment, venues or leisure; senior managers and principals from strategy consulting with sports experience are well suited to this role, even with a learning curve on the venue side. Education Requirements • Bachelor's degree in Business Administration, Economics or a related field is required; a Master of Business Administration (MBA) or a related degree is preferred.

Experience Requirements: Relevant experience in commercial strategy, corporate strategy, business development or strategy consulting, with at least 3 years in a leadership role. Demonstrated experience building business plans and negotiating major commercial deals. Experience in sports, entertainment, venues or leisure; senior managers and principals from strategy consulting with sports experience are well suited to this role, even with a learning curve on the venue side. Education Requirements: Bachelor's degree in Business Administration, Economics or a related field is required; a Master of Business Administration (MBA) or a related degree is preferred.

Strategy and Business Plan: Direct the preparation of the company strategy and multi-year business plan, supporting the Chief Executive Officer, Chief Commercial Officer and Chief Financial Officer and presenting to the executive team and the board. Define strategic priorities and track the delivery of the initiatives that come out of them. Commercial Planning and Performance: Own the consolidated annual and multi-year commercial plan, setting revenue targets by vertical across ticketing, premium sales, partnerships, events and tours in coordination with the respective directors. Run the periodic reforecasting cycle and present regular performance reports on all commercial verticals to leadership. Track top-line sales, sponsorship returns, capital investment performance and profitability against KPIs, including return on investment analysis of proposed capital improvements. Pricing and Market Insights: Define the pricing strategy across all commercial revenue streams, including price tiers, dynamic and seasonal pricing frameworks, early-bird discounts and group promotions, with day-to-day execution of dynamic pricing carried out by the Ticketing team. Analyze demand, pricing performance, customer insights and competitor offerings to optimize yield and identify new revenue opportunities. Deal Governance and Sponsorship Alignment: Set deal review standards across all commercial verticals and validate the terms, profitability and strategic fit of major deals and sponsorships prior to signature, avoiding conflicting sponsorships. Govern discounts and pricing exceptions within the organization's delegated authority framework and support commercial policies, procedures and controls. Expansion and New Business: Identify and assess adjacencies and new businesses around the venue and the wider masterplan, developing business cases through leadership approval and handover to the delivering teams. Originate, structure and negotiate partnerships and major commercial agreements with partners, tenants and operators. Event Calendar: Partner with Programming to shape the event calendar based on per-event profitability analysis, ensuring event selection and scheduling decisions maximize commercial returns across the year.