Director of Sales Marketing

Director of Sales & Marketing Reports To: Chief Executive Officer Direct Reports: Head of Sales, Head of Marketing, Events Team Position Overview We are seeking an experienced and commercially driven Director of Sales & Marketing to lead the overall sales, marketing, events, and revenue-generation strategy across our hospitality and Food & Beverage operations. The successful candidate will be responsible for driving business growth, increasing market share, enhancing brand positioning, and maximizing revenues across rooms, restaurants, events, leisure, and hospitality offerings. This role requires a strategic leader with strong experience in hospitality, F&B operations, events, corporate sales, leisure sales, and destination marketing, capable of leading high-performing teams and delivering measurable commercial results. Key Responsibilities Commercial Leadership • Develop and execute the overall Sales & Marketing strategy aligned with business objectives. • Drive revenue growth across all business segments including hospitality, F&B outlets, events, memberships, leisure, and corporate partnerships. • Establish annual commercial plans, budgets, forecasts, and performance targets. • Identify new market opportunities, business channels, and revenue streams. • Monitor market trends, competitor activities, and customer behavior to maintain competitive advantage. Sales Leadership • Lead and manage the Head of Sales and the wider sales team. • Develop sales strategies for corporate, leisure, MICE, group bookings, memberships, and events business. • Build and maintain strong relationships with key clients, government entities, tourism partners, and corporate accounts. • Negotiate strategic contracts, partnerships, and commercial agreements. • Ensure achievement of revenue targets, occupancy objectives, and event sales goals. Marketing Leadership • Lead and mentor the Head of Marketing and marketing team. • Oversee brand positioning, marketing campaigns, PR, digital marketing, social media, content creation, and customer engagement strategies. • Drive customer acquisition, retention, and loyalty initiatives. • Ensure marketing investments generate measurable ROI and support revenue objectives. • Strengthen brand awareness across local, regional, and international markets. Events & F&B Commercial Strategy • Oversee the commercial performance of events, conferences, weddings, corporate functions, and private hospitality experiences. • Collaborate closely with Operations, Culinary, and F&B teams to develop revenue-generating promotions and experiences. • Drive banquet, catering, outdoor events, and special activation sales. • Develop strategic partnerships to increase event and hospitality revenues. Revenue & Performance Management • Analyze revenue performance and market trends to optimize business results. • Develop pricing strategies and promotional plans in partnership with relevant stakeholders. • Monitor KPIs, conversion rates, booking pace, lead generation, customer acquisition costs, and revenue growth metrics. • Prepare regular commercial reports for senior leadership. Leadership & Team Development • Provide leadership, coaching, and direction to Sales, Marketing, and Events teams. • Build a high-performance commercial culture focused on accountability and results. • Conduct performance reviews and support leadership development within the department. • Foster collaboration between commercial and operational teams to enhance guest satisfaction and profitability. Qualifications & Experience Essential • Bachelor's Degree in Business Administration, Marketing, Hospitality Management, or related field. • Minimum 10-15 years of progressive Sales & Marketing leadership experience within the hospitality industry. • Proven experience leading both Sales and Marketing functions at a senior level. • Strong background in Food & Beverage operations, hospitality, events, banqueting, and commercial management. • Demonstrated success in achieving and exceeding revenue targets. • Experience managing large commercial teams and senior leaders. • Strong financial acumen, forecasting, budgeting, and revenue management expertise. • Excellent negotiation, presentation, and stakeholder management skills. Preferred • Experience with luxury hospitality, golf resorts, leisure destinations, or integrated hospitality venues. • UAE or GCC experience preferred. • Master's Degree or MBA would be advantageous. Key Competencies • Strategic Commercial Leadership • Revenue Growth & Business Development • Hospitality & F&B Expertise • Marketing & Brand Management • Corporate Sales & Partnership Development • Event Sales & Revenue Generation • Financial Acumen • Stakeholder Management • Team Leadership & People Development • Customer Experience Excellence Performance Indicators (KPIs) • Revenue Growth • Sales Target Achievement • Event Revenue Performance • F&B Revenue Growth • Corporate Account Acquisition • Marketing ROI • Brand Awareness Metrics • Guest Satisfaction Scores • Team Performance & Retention