Commercial Director

The Saudi Automobile and Motorcycle Federation (SAMF) is the governing body for motorsport in Saudi Arabia. We establish regulations and safety standards, promote participation, and work with competitors and stakeholders to support the development of motorsport across the Kingdom. The Commercial Director will lead commercial revenue growth for the Saudi Automobile and Motorcycle Federation (SAMF). The role includes securing and managing sponsorships and partnerships, overseeing the racing academy’s commercial operations, and developing new revenue opportunities across the Federation’s programs and services. The Commercial Director will also lead the Commercial Development team and oversee pricing, packaging, and renewals for Federation programs. This position requires at least 10 years of experience in commercial management, business development, partnerships, or sponsorship sales, with a proven track record of generating revenue and negotiating high-value agreements. Experience in sports, motorsport, or sponsorship sales is preferred. Key Responsibilities: • Develop a comprehensive commercial strategy and plan for the federation • Secure and manage commercial partnerships, including academy sponsorships and federation-level sponsors. • Oversee academy enrolments and registrations, including course sales, fee collection, and student inquiries. • Develop new revenue-generating opportunities across ASN programmers and services. • Maintain sponsor relationships and oversee the enrolment database, ensuring commercial obligations and student records are properly managed. • Own commercial pricing, packaging, and renewals for federation programmers. • Approve sponsorship and partnership terms within the Federation's Delegation of Authority; set academy commercial and enrolment pricing and programmer revenue lines. • Lead and develop the Commercial Manager and the wider Commercial Development team. • Escalate spend above the Federation's Delegation of Authority, safety-critical decisions, cross-divisional or strategic decisions, deals above delegated tiers, and category-exclusivity or naming commitments to the Chief Marketing & Commercial Officer. Qualifications and Experience: • Saudi Nationality • Bachelor's degree in Business Administration, Commercial Management, Marketing, or a related field; Master's degree preferred. • Minimum of 10 years of experience in commercial management, business development, partnerships, or sponsorship sales, with a demonstrated track record of revenue generation. • Experience in sports, motorsport, or sponsorship sales preferred. • Proven ability to negotiate and manage high-value commercial and sponsorship agreements.