Assistant Manager - Retail Operations

POSITION OBJECTIVE - The position is responsible for increasing business revenues - The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction - Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store - Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience - Provide leadership and support to all the employees Key Responsibilities: - Sales and profitability: - Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage - Set store sales target to maximize the sales and profitability - Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources - Effective management of the operational costs, reduction in operational costs by automation - Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees - Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times - Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements - Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation - Interpret and make decision on operations and visual standards based on store and client’s needs Employee development: - Identify store training and development needs in conjunction with the Brand General Manager and training department - Formulate a succession plan, in conjunction with the Brand General Manager - Set KPI’s and KRA’s for direct reportees and conduct performance appraisal and feedback - Involve in the selection and recruitment of the operational staff, when required - Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication - Conduct regional sales and operations meetings on regular basis - Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance - Ensure brand participation in loyalty programme ‘Club Apparel’ - Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management - Monitor store inventory in consultation with Brand General Manager and Brand Managers - Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales - Monitor slow-moving and out-dated stock, in consultation with Brand Managers - Ensure stock security measures are effectively managed by Store Managers Store design and projects Management - Involve in the design and layout process of the new store projects - Design a "New Store Schedule' prior to commencement of design process - Provide guidance to concept Architect during the design and implementation process - Conduct regular Project update meetings with the Projects team - Provide guidance and support to territory during set-up and merchandising phase Miscellaneous - Ensure enhanced brand visibility and provide inputs for marketing and brand awareness - Handling legal responsibilities related to store management/store opening/planning

Oversee and drive store sales and profitability by achieving targets, optimizing units per transaction, average transaction value, sales per month and per square foot, shrinkage control, and conversion rate; set store sales targets to maximize revenue; guide Area Managers and Store Managers to maximize productivity through resource utilization; manage operational costs and drive cost reductions through automation; ensure adherence to SOPs, policies, procedures, and loss prevention guidelines; oversee implementation of Visual Merchandising guidelines across stores; recruit and train staff on sales techniques, customer service, teamwork, and brand standards; conduct annual performance evaluations and foster coaching and motivation; participate in recruitment and selection of operational staff when required; develop training and succession plans; set KPIs/KRAs for direct reports and conduct performance appraisals; communicate regularly with regional leadership and brand management; ensure brand participation in the loyalty program “Club Apparel”; hold weekly meetings with GM and senior management to review business plans and improvements; manage stock and inventory in coordination with Brand General Manager and Brand Managers; monitor slow-moving and obsolete stock and ensure stock security; participate in store design and layout for new stores and provide guidance during design and implementation; coordinate project updates with the Projects team and support territorial setup and merchandising; contribute to marketing and brand visibility initiatives and manage legal responsibilities related to store management and openings.