Assistant Manager - Sales

POSITION OBJECTIVE - The position is responsible for increasing business revenues • The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction • Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store • Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience • Provide leadership and support to all the employees Key Responsibility Sales And Profitability • Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage • Set store sales target to maximize the sales and profitability • Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources • Effective management of the operational costs, reduction in operational costs by automation • Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees • Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times • Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements • Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation • Interpret and make decision on operations and visual standards based on store and client’s needs Employee development: • Identify store training and development needs in conjunction with the Brand General Manager and training department • Formulate a succession plan, in conjunction with the Brand General Manager • Set KPI’s and KRA’s for direct reportees and conduct performance appraisal and feedback • Involve in the selection and recruitment of the operational staff, when required - Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication • Conduct regional sales and operations meetings on regular basis • Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance • Ensure brand participation in loyalty programme ‘Club Apparel’ • Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management • Monitor store inventory in consultation with Brand General Manager and Brand Managers • Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales • Monitor slow-moving and out-dated stock, in consultation with Brand Managers • Ensure stock security measures are effectively managed by Store Managers Store design and projects Management • Involve in the design and layout process of the new store projects • Design a "New Store Schedule' prior to commencement of design process • Provide guidance to concept Architect during the design and implementation process • Conduct regular Project update meetings with the Projects team - Provide guidance and support to territory during set-up and merchandising phase Miscellaneous • Ensure enhanced brand visibility and provide inputs for marketing and brand awareness • Handling legal responsibilities related to store management/store opening/planning Show more Show less

Sales and profitability responsibilities include achieving quantitative performance measures (units per transaction, average transaction value, sales per month, sales per square foot, sales turnover, shrinkage control, conversion rate); setting store sales targets to maximize sales and profitability; guiding Area Managers and Store Managers to maximize productivity; managing operational costs and seeking cost reductions through automation; enforcing SOPs, policies, procedures, and loss prevention guidelines; ensuring Visual Merchandising guidelines are followed; recruiting and training staff on sales techniques, customer service, teamwork, and brand requirements; evaluating employee performance and conducting annual performance reviews; making operations and visual standards decisions based on store and client needs; identifying training needs and formulating succession plans; setting KPIs/KRAs for direct reports and conducting performance appraisals; participating in staff recruitment and ensuring staff proficiency through Learning and Development initiatives; conducting regional sales and operations meetings; providing feedback to Area and Store Managers on performance; ensuring brand participation in loyalty program; weekly strategic meetings with GM and senior management; monitoring store inventory in consultation with Brand leadership; maintaining proactive relationships with GM, Area Manager, Brand Manager, Store Manager and Buyers/Planners; monitoring slow-moving stock and stock security; involvement in design and layout for new store projects; providing guidance to concept architects during design and implementation; conducting regular project update meetings with Projects team; contributing to enhanced brand visibility and input for marketing and brand awareness; handling legal responsibilities related to store management and store openings.