Assistant Manager - Sales

POSITION OBJECTIVE - The position is responsible for increasing business revenues - The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction - Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store - Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience - Provide leadership and support to all the employees Key Responsibility Sales and profitability: - Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage - Set store sales target to maximize the sales and profitability - Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources - Effective management of the operational costs, reduction in operational costs by automation - Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees - Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times - Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements - Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation - Interpret and make decision on operations and visual standards based on store and client’s needs Employee development: - Identify store training and development needs in conjunction with the Brand General Manager and training department - Formulate a succession plan, in conjunction with the Brand General Manager - Set KPI’s and KRA’s for direct reportees and conduct performance appraisal and feedback - Involve in the selection and recruitment of the operational staff, when required - Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication - Conduct regional sales and operations meetings on regular basis - Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance - Ensure brand participation in loyalty programme ‘Club Apparel’ - Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management - Monitor store inventory in consultation with Brand General Manager and Brand Managers - Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales - Monitor slow-moving and out-dated stock, in consultation with Brand Managers - Ensure stock security measures are effectively managed by Store Managers Store design and projects Management - Involve in the design and layout process of the new store projects - Design a "New Store Schedule' prior to commencement of design process - Provide guidance to concept Architect during the design and implementation process - Conduct regular Project update meetings with the Projects team - Provide guidance and support to territory during set-up and merchandising phase Miscellaneous - Ensure enhanced brand visibility and provide inputs for marketing and brand awareness - Handling legal responsibilities related to store management/store opening/planning

Sales and profitability: Achieve quantitative measures of performance (units per transaction, average transaction value, sales per month, sales per square foot, sales turnover, shrinkage control, increase in conversion percentage); set store sales targets to maximize sales and profitability; guide Area Managers and Store Managers to maximize productivity through effective resource utilization; manage operational costs and pursue cost reduction through automation; adhere to and enforce SOPs, policies and procedures; monitor loss prevention guidelines for all stores and ensure compliance; oversee implementation of Visual Merchandising guidelines across stores; recruit and train staff on sales techniques, customer service, teamwork, and brand requirements; evaluate employee performance annually and promote open communication through coaching and motivation; interpret and make decisions on operations and visual standards based on store and client needs; Employee development: identify training needs with Brand General Manager and training department; formulate succession plans with Brand General Manager; set KPIs and KRAs for direct reports and conduct performance appraisals; participate in selecting operational staff when required; ensure technical and behavioral proficiency through Learning and Development initiatives; Communication: conduct regional sales and operations meetings regularly; provide feedback to Area Managers and Store Managers relative to company performance; ensure brand participation in the loyalty program ‘Club Apparel’; conduct weekly meetings with GM and senior management to discuss business plan versus achievements and improvement areas; Stock Management: monitor store inventory with Brand General Manager and Brand Managers; foster proactive relationships between GM, Area Manager, Brand Manager, Store Manager and Buyers/Planners to maximize sales; monitor slow-moving and outdated stock with Brand Managers; ensure stock security measures are effectively managed by Store Managers; Store design and projects management: participate in the design and layout of new stores; develop a "New Store Schedule" before design begins; provide guidance to concept Architect during design and implementation; conduct regular project update meetings with Projects team; guide and support territory during setup and merchandising; Miscellaneous: enhance brand visibility and contribute to marketing and brand awareness; handle legal responsibilities related to store management/opening and planning.