Manager - Brand Operations

POSITION OBJECTIVE - The position is responsible for increasing business revenues - The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction - Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store - Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience - Provide leadership and support to all the employees Key Responsibilities Sales and profitability: - Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage - Set store sales target to maximize the sales and profitability - Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources - Effective management of the operational costs, reduction in operational costs by automation - Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees - Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times - Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements - Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation - Interpret and make decision on operations and visual standards based on store and client’s needs Employee development - Identify store training and development needs in conjunction with the Brand General Manager and training department - Formulate a succession plan, in conjunction with the Brand General Manager - Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback - Involve in the selection and recruitment of the operational staff, when required - Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication - Conduct regional sales and operations meetings on regular basis - Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance - Ensure brand participation in loyalty program ‘Club Apparel’ - Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management - Monitor store inventory in consultation with Brand General Manager and Brand Managers - Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales - Monitor slow-moving and out-dated stock, in consultation with Brand Managers - Ensure stock security measures are effectively managed by Store Managers Store design and projects Management - Involve in the design and layout process of the new store projects - Design a "New Store Schedule' prior to commencement of design process - Provide guidance to concept Architect during the design and implementation process - Conduct regular Project update meetings with the Projects team - Provide guidance and support to territory during set-up and merchandising phase Miscellaneous - Ensure enhanced brand visibility and provide inputs for marketing and brand awareness - Handling legal responsibilities related to store management/store opening/planning

Sales and profitability: Achieve quantitative measures of performance in units per transaction, average transaction value, sales per month, sales per square foot, sales turnover, shrinkage control, and increase in conversion percentage. Set store sales targets to maximize sales and profitability. Guide Area Managers and Stores Managers to maximize productivity through effective resource utilization. Manage operational costs and pursue cost reduction via automation. Adhere to and enforce Company SOPs, policies, procedures, and loss prevention guidelines; monitor compliance. Oversee implementation and execution of Visual Merchandising guidelines across all stores. Recruit and train staff on sales techniques, customer service, teamwork, and brand requirements. Evaluate performance annually and promote open communication through coaching and motivation. Interpret and decide on operations and visual standards based on store and client needs. Employee development: Identify store training and development needs; formulate succession plans; set KPIs/KRAs for direct subordinates and conduct performance appraisals. Involve in selection and recruitment of operational staff when required. Ensure staff have technical and behavioral proficiency through Learning and Development initiatives. Communication: Conduct regional sales and operations meetings regularly; provide feedback to Area Managers and Store Managers on performance relative to company goals; ensure brand participation in loyalty program ‘Club Apparel’; hold weekly meetings with GM and senior management to discuss plans, progress, and improvements. Stock Management: Monitor store inventory with Brand General Manager and Brand Managers; maintain proactive relationships among GM, Area Manager, Brand Manager, Store Manager, and Buyers/Planners to maximize sales; monitor slow-moving and outdated stock; ensure stock security measures are enforced. Store design and projects management: Contribute to design and layout of new stores; develop a 'New Store Schedule' prior to design; guide the concept Architect during design and implementation; conduct regular project update meetings with Projects team; provide guidance during setup and merchandising. Miscellaneous: Enhance brand visibility and contribute to marketing and brand awareness; handle legal responsibilities related to store management, openings, and planning.