Marketing Manager

Keeta, the international subsidiary of global delivery leader Meituan, is driven by a clear mission: We help people eat better, live better. Building on our parent company's 16 years of technological and operational expertise mastered in China, we are leading a global transformation in food and consumer product delivery. Since our start in 2023, Keeta has focused on creating value for every part of the communities we serve. We provide a reliable experience for consumers, enhance technology and operations for restaurants, and create more earning opportunities and greater safety for courier partners. This commitment to shared progress drives our journey from Hong Kong, China, across the Middle East and into Brazil, with the world ahead. What You'll Do • Develop and implement comprehensive brand marketing strategies aligned with Keeta's vision and goals, driving brand awareness and achieving business targets. • Plan and execute branding campaigns, thematic, tactical, and seasonal advertising, joint promotions, and events. • Collaborate with cross-functional teams, including product, operations, and design, to deliver integrated marketing initiatives. • Identify and establish strategic partnerships with restaurants for joint promotion opportunities. • Track key marketing metrics to measure campaign effectiveness and drive data-informed optimization recommendations. • Manage marketing budgets effectively to ensure optimal resource allocation. • Monitor industry developments and best practices to foster continuous improvement and innovation. What We Need From You • Bachelor's degree or above, with a preference for majors in marketing, communications, or related fields. • 4+ years of experience in marketing or brand management, including localized operations for international brands. • Proven track record of successfully leading large-scale marketing projects and achieving significant growth. • Strong team management skills, with experience leading teams of 3 or more people. • Fluent in English and Arabic, with outstanding communication and cross-team collaboration skills. • Proficient in using AI tools (such as ChatGPT, Copilot, etc.) to support daily work, with the willingness to learn and proactively explore AI applications in business scenarios. • Strong understanding of Saudi Arabic, local humor, expressions, and digital culture is highly preferred. • Commercially minded, with the ability to connect social media activities to marketing priorities and business outcomes. • Hands-on and execution-oriented, comfortable moving from idea to production to publishing and community management. • Experience in food delivery, F&B, e-commerce, or consumer internet is a plus. What Makes This Role Exciting • Own brand marketing strategy for one of the fastest-growing delivery platforms in the Saudi market. • Lead large-scale, high-visibility campaigns that directly shape brand awareness and business growth. • Build strategic partnerships with leading restaurants and brands across the Kingdom. • Work at the intersection of marketing, product, and operations in a fast-paced, high-growth environment. Why Join Keeta 1. Join a Leading Global Delivery Platform With Massive Impact As the driving force behind Meituan's global expansion, Keeta is delivering more than just food and goods, but real impact too. We believe in growth that lifts everyone: our people, our partners, and the communities we serve. With deep insights into global markets and a commitment to local innovation, we're uniquely positioned to seize high-growth opportunities while helping people eat better and live better. This is a business that's constantly evolving, adapting, and expanding. We don't just think globally; we act on it, building solutions that resonate worldwide. By joining Keeta, you'll shape the future of delivery—with Meituan's established platform and unparalleled expertise behind you—and see your impact reach communities across the globe. 2. Accelerate Your Growth With Unbounded Opportunities With Keeta's global reach, your potential has no borders. You'll navigate diverse markets and cultures, developing both a global mindset and local expertise. Every project challenges you to create solutions that resonate worldwide, taking the business and your career further than you could imagine. From winning a city to expanding across the country—this is where careers accelerate. You'll embrace the intensity of a startup-like environment to pioneer what's never been done. Expect continuous learning with curiosity, real ownership, and the space to innovate creatively. Every milestone unlocks new possibilities for you—each more ambitious than the last. 3. Collaborate With a Dynamic, Diverse Team of Top Talent At Keeta, you'll work with a team that thrives on collaboration. We tackle challenges head-on, driven by a shared determination to deliver results. Open debate and bold ideas are encouraged—because great solutions emerge when perspectives converge. This energy fuels how we work: dare to dream, eager to improve, and always focused on what moves us forward. For us, true progress lies where efficiency meets collaborative breakthroughs. With teammates from over 40 countries, we outthink the expected and outdeliver the exceptional.

Bachelor's degree or above, preferably in marketing, communications, or related fields. 4+ years of experience in marketing or brand management, including localized operations for international brands. Proven track record of leading large-scale marketing projects and achieving growth. Strong team management skills (leading teams of 3+). Fluent in English and Arabic with strong communication and cross-team collaboration. Proficient in using AI tools (e.g., ChatGPT, Copilot) to support daily work and willing to explore AI applications in business. Strong understanding of Saudi Arabic, local humor, expressions, and digital culture is highly preferred. Commercially minded with ability to connect social media activities to marketing priorities and business outcomes. Hands-on, execution-oriented, from idea to production to publishing and community management. Experience in food delivery, F&B, e-commerce, or consumer internet is a plus.

Develop and implement comprehensive brand marketing strategies aligned with Keeta's vision and goals to drive brand awareness and business targets. Plan and execute branding campaigns, thematic, tactical, and seasonal advertising, joint promotions, and events. Collaborate with cross-functional teams (product, operations, design) to deliver integrated marketing initiatives. Identify and establish strategic partnerships with restaurants for joint promotion opportunities. Track key marketing metrics to measure campaign effectiveness and provide data-informed optimization recommendations. Manage marketing budgets to ensure optimal resource allocation. Monitor industry developments and best practices to foster continuous improvement and innovation.