Marketing Specialist

Company Description Barah | براح Information Technology is a Saudi-based technology company specializing in modern, scalable, and intelligent enterprise solutions that support digital transformation. The team designs and develops integrated platforms such as CRM systems, AI-powered applications, call center solutions, accounting and e-invoicing platforms, and custom enterprise software. Barah prioritizes performance, security, and compliance, ensuring all systems align with Saudi regulations and enterprise standards while maintaining seamless user experiences. With a strong technical foundation and deep business insight, Barah partners with organizations to optimize workflows, enhance productivity, and drive sustainable growth. Professionals joining Barah can expect to work in a forward-looking environment focused on innovation and impact. Role Description The Marketing Specialist role is a full-time, on-site position based in Riyadh, Saudi Arabia. The Marketing Specialist will plan and execute marketing campaigns that promote Barah’s enterprise solutions and support business growth across key sectors. Day-to-day responsibilities include conducting market research, analyzing customer segments, developing marketing strategies, and coordinating with sales and technical teams to align messaging with product capabilities. The role also involves creating and managing marketing content across digital channels, supporting lead-generation activities, tracking campaign performance, and preparing regular reports and insights. The Marketing Specialist will collaborate closely with internal stakeholders to strengthen brand positioning, improve customer engagement, and ensure consistent communication across all touchpoints. Qualifications • Demonstrated ability in Marketing Strategy and Market Research, with skills to analyze trends, identify opportunities, and develop targeted campaigns. • Strong Communication skills, including clear written and verbal communication in a professional setting and the ability to collaborate with cross-functional teams. • Experience in Sales and Customer Service, with the capacity to support lead generation, nurture client relationships, and understand customer needs. • Background in general Marketing activities, such as campaign management, content coordination, and performance tracking. • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. • Familiarity with digital marketing tools and analytics platforms (e.g., social media management, email marketing, web analytics) is highly beneficial. • Ability to work on-site in Riyadh, manage multiple priorities, and meet deadlines in a fast-paced environment. • Understanding of B2B or technology/enterprise software markets in Saudi Arabia

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Familiarity with digital marketing tools and analytics platforms (e.g., social media management, email marketing, web analytics) is highly beneficial. Ability to work on-site in Riyadh, manage multiple priorities, and meet deadlines in a fast-paced environment. Understanding of B2B or technology/enterprise software markets in Saudi Arabia.

Plan and execute marketing campaigns that promote Barah’s enterprise solutions and support business growth across key sectors. Conduct market research, analyze customer segments, develop marketing strategies, and coordinate with sales and technical teams to align messaging with product capabilities. Create and manage marketing content across digital channels, support lead-generation activities, track campaign performance, and prepare regular reports and insights. Collaborate with internal stakeholders to strengthen brand positioning, improve customer engagement, and ensure consistent communication across all touchpoints.