Marketing Specialist

Role Overview We are looking for a hands-on Marketing Specialist to plan and deliver 51Talk’s brand campaigns and partnership projects in Saudi Arabia, turning brand strategy into campaigns that reach and win Saudi families. Key Responsibilities 1. Campaign Planning & Execution • Run integrated brand campaigns end to end: brief, timeline, budget tracking, vendors, launch and post-campaign review. • Coordinate content, media, PR with the social media, design and digital marketing teams. • Keep project trackers, timelines and approval documents complete and up to date. 2. Brand Partnerships & BD Projects • Manage brand partnerships and co-marketing projects (e.g. ambassador/IP partners, payment and retail partners, education and youth programs) from proposal to delivery. • Prepare partner proposals, benefit packages and contracts with Legal, Finance and Procurement, and follow approvals through to completion. 3. Brand Assets & Website • Keep brand profiles, company introduction materials and website brand content accurate and current, in Arabic and English. 4. Metrics, Reviews & User Research • Define success metrics for each campaign and partnership, and work with the data team to measure results. • Deliver clear post-campaign reviews with learnings and next steps. • Support user research (parent interviews, surveys) and turn insights into campaign ideas. Requirements • Experience in EdTech, education, kids/family or consumer brands. • Experience with school, government or NGO partnerships. What Success Looks Like (first 6 months) • Delivers at least one integrated campaign end to end, with a post-campaign review showing measurable results. • Every partnership project has a clear owner, timeline and approval status that can be checked at any time.

Experience in EdTech, education, kids/family or consumer brands. Experience with school, government or NGO partnerships.

Campaign Planning & Execution: Run integrated brand campaigns end to end including brief, timeline, budget tracking, vendors, launch and post-campaign review; Coordinate content, media, PR with social media, design and digital marketing teams; Maintain project trackers, timelines and approval documents. Brand Partnerships & BD Projects: Manage brand partnerships and co-marketing projects from proposal to delivery; Prepare partner proposals, benefit packages and contracts with Legal, Finance and Procurement, and manage approvals through to completion. Brand Assets & Website: Keep brand profiles, company introduction materials and website brand content accurate and current in Arabic and English. Metrics, Reviews & User Research: Define success metrics for campaigns and partnerships; work with data team to measure results; deliver post-campaign reviews with learnings; support user research and turn insights into campaign ideas.