Marketing Manager - F&B

We are recruiting for a growing café brand in Saudi Arabia, for a creative, strategic and results-driven Marketing Manager to lead its marketing across the Kingdom. This role is both strategic and hands-on. You'll be responsible for building brand awareness, customer engagement, footfall and sales growth. It's a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results. Marketing Strategy & Brand Development • Develop and implement an annual marketing strategy aligned with business objectives • Build and deliver monthly and quarterly marketing plans • Strengthen brand positioning, identity and awareness in the Saudi market • Identify opportunities to attract new customers and build loyalty • Monitor competitors, consumer trends and market opportunities • Keep the brand consistent across all channels and customer touchpoints Social Media & Digital Marketing • Manage the brand's presence across Instagram, TikTok, Snapchat, Google and other relevant platforms • Develop content strategies and monthly content calendars • Coordinate photography, videography and creative production • Plan and manage paid digital advertising campaigns • Track performance, engagement, audience growth and campaign effectiveness • Spot emerging trends and creative opportunities relevant to Saudi audiences Campaigns & Activations • Plan and deliver seasonal campaigns, product launches, promotions and events • Build initiatives around key Saudi occasions, holidays and seasons • Coordinate influencer collaborations, brand partnerships and local activations • Create campaigns that drive store visits, new customers and repeat purchases • Work with operations to deliver in-store promotions successfully Influencer Marketing & PR • Identify and collaborate with Saudi influencers, content creators and media partners • Build relationships with local communities and potential brand partners • Manage influencer campaigns end to end, from planning and negotiation to evaluation • Support PR initiatives that raise the brand's visibility and reputation Budget & Performance • Develop and manage marketing budgets efficiently • Track campaign performance and return on investment • Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact • Prepare monthly reports with insights and recommendations • Keep optimizing activity based on results Cross-Functional Coordination • Align marketing with business priorities alongside operations and management • Coordinate designers, photographers, agencies and external suppliers • Support new branch openings, product launches and expansion plans • Deliver marketing activity on time, on budget and to a high standard Requirements Essential • Saudi nationality (this role is open to Saudi nationals only) • 4-5 years' proven experience in marketing, brand management, digital marketing or a related role • Bachelor's degree in Marketing, Business Administration, Communications or a related field • Strong track record of developing and delivering marketing strategies • Proven experience managing social media platforms and paid digital campaigns • Excellent understanding of Saudi consumer behaviour, culture and market trends • Experience in influencer marketing, content creation and campaign management • Strong analytical skills, with the ability to measure and improve performance • Excellent communication, organisational and project management skills • Fluent Arabic and a good command of English • Able to work independently, take initiative and manage several projects at once Preferred • Experience in cafés, restaurants, hospitality or F&B • Experience with lifestyle or consumer-facing brands • Knowledge of Meta Ads, TikTok Ads, Snapchat Ads, Google Ads and analytics tools • Experience coordinating creative agencies and content production teams Benefits • Full-time role with a growing brand in the Saudi F&B sector • The chance to shape and lead marketing across the Kingdom • Involvement in new branch openings and expansion • Immediate start available

Marketing Strategy & Brand Development: Develop and implement an annual marketing strategy aligned with business objectives; Build and deliver monthly and quarterly marketing plans; Strengthen brand positioning, identity and awareness in the Saudi market; Identify opportunities to attract new customers and build loyalty; Monitor competitors, consumer trends and market opportunities; Keep the brand consistent across all channels and customer touchpoints. Social Media & Digital Marketing: Manage the brand's presence across Instagram, TikTok, Snapchat, Google and other relevant platforms; Develop content strategies and monthly content calendars; Coordinate photography, videography and creative production; Plan and manage paid digital advertising campaigns; Track performance, engagement, audience growth and campaign effectiveness; Spot emerging trends and creative opportunities relevant to Saudi audiences. Campaigns & Activations: Plan and deliver seasonal campaigns, product launches, promotions and events; Build initiatives around key Saudi occasions, holidays and seasons; Coordinate influencer collaborations, brand partnerships and local activations; Create campaigns that drive store visits, new customers and repeat purchases; Work with operations to deliver in-store promotions successfully. Influencer Marketing & PR: Identify and collaborate with Saudi influencers, content creators and media partners; Build relationships with local communities and potential brand partners; Manage influencer campaigns end to end, from planning and negotiation to evaluation; Support PR initiatives that raise the brand's visibility and reputation. Budget & Performance: Develop and manage marketing budgets efficiently; Track campaign performance and return on investment; Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact; Prepare monthly reports with insights and recommendations; Keep optimizing activity based on results. Cross-Functional Coordination: Align marketing with business priorities alongside operations and management; Coordinate designers, photographers, agencies and external suppliers; Support new branch openings, product launches and expansion plans; Deliver marketing activity on time, on budget and to a high standard.