Brand manager

Brand Manager – OPINION Location: Riyadh, Saudi Arabia Employment Type: Full-Time Industry: Food & Beverage (F&B) About OPINION OPINION is a Saudi premium café and dessert brand with a growing presence across the Kingdom and ambitious plans for local and international expansion. We are looking for a strategic, creative, and commercially driven Brand Manager to lead our brand development, marketing strategy, and customer engagement initiatives. Key Responsibilities • Develop and execute annual marketing strategies, campaign calendars, and budgets aligned with business growth objectives. • Lead integrated marketing campaigns across digital, social media, influencers, PR, and offline channels. • Drive revenue growth, customer acquisition, retention, and brand awareness across all branches. • Develop and execute marketing strategies for new branch openings, product launches, and seasonal campaigns. • Maintain consistent brand positioning, visual identity, messaging, and customer experience across all touchpoints. • Lead product marketing, collaborations, partnerships, and brand activations. • Analyze consumer behavior, market trends, competitors, and sales performance to identify growth opportunities. • Manage marketing budgets, measure campaign ROI, and optimize marketing investments. • Develop CRM, loyalty, and customer engagement initiatives to increase repeat purchases. • Collaborate with Operations, Product Development, Finance, and external agencies to deliver business objectives. • Lead and develop the internal marketing team and manage external creative and media partners. • Support OPINION's expansion into new markets while maintaining a strong and distinctive brand identity. Qualifications • Bachelor's degree in Marketing, Business Administration, or a related field. • Saudi nationality required. • 5–8+ years of marketing experience, including at least 2 years in brand or marketing management. • Strong preference for experience in F&B, specialty coffee, FMCG, hospitality, or premium consumer brands. • Proven experience developing and executing successful integrated marketing campaigns. • Strong understanding of digital marketing, performance marketing, consumer insights, and brand positioning. • Experience managing marketing budgets, agencies, and cross-functional teams. • Strong analytical skills with the ability to translate marketing performance into measurable business results. • Excellent communication, leadership, and project management skills. • Fluency in Arabic and English. What We're Looking For We are looking for someone who combines creative thinking with commercial discipline — a marketing leader who understands that successful branding goes beyond aesthetics and translates into stronger customer relationships, measurable growth, and long-term brand value. • Join OPINION and help shape the next chapter of a growing Saudi brand.

Develop and execute annual marketing strategies, campaign calendars, and budgets aligned with business growth objectives. Lead integrated marketing campaigns across digital, social media, influencers, PR, and offline channels. Drive revenue growth, customer acquisition, retention, and brand awareness across all branches. Develop and execute marketing strategies for new branch openings, product launches, and seasonal campaigns. Maintain consistent brand positioning, visual identity, messaging, and customer experience across all touchpoints. Lead product marketing, collaborations, partnerships, and brand activations. Analyze consumer behavior, market trends, competitors, and sales performance to identify growth opportunities. Manage marketing budgets, measure campaign ROI, and optimize marketing investments. Develop CRM, loyalty, and customer engagement initiatives to increase repeat purchases. Collaborate with Operations, Product Development, Finance, and external agencies to deliver business objectives. Lead and develop the internal marketing team and manage external creative and media partners. Support OPINION's expansion into new markets while maintaining a strong and distinctive brand identity.