Marketing Manager - F&B

We are recruiting for a growing café brand in Saudi Arabia, for a creative, strategic and results-driven Marketing Manager to lead its marketing across the Kingdom. This role is both strategic and hands-on. You’ll be responsible for building brand awareness, customer engagement, footfall and sales growth. It’s a great fit for someone who knows the Saudi market well, follows social media closely and wants measurable results. Marketing Strategy & Brand Development - Develop and implement an annual marketing strategy aligned with business objectives - Build and deliver monthly and quarterly marketing plans - Strengthen brand positioning, identity and awareness in the Saudi market - Identify opportunities to attract new customers and build loyalty - Monitor competitors, consumer trends and market opportunities - Keep the brand consistent across all channels and customer touchpoints Social Media & Digital Marketing - Manage the brand’s presence across Instagram, TikTok, Snapchat, Google and other relevant platforms - Develop content strategies and monthly content calendars - Coordinate photography, videography and creative production - Plan and manage paid digital advertising campaigns - Track performance, engagement, audience growth and campaign effectiveness - Spot emerging trends and creative opportunities relevant to Saudi audiences Campaigns & Activations - Plan and deliver seasonal campaigns, product launches, promotions and events - Build initiatives around key Saudi occasions, holidays and seasons - Coordinate influencer collaborations, brand partnerships and local activations - Create campaigns that drive store visits, new customers and repeat purchases - Work with operations to deliver in-store promotions successfully Influencer Marketing & PR - Identify and collaborate with Saudi influencers, content creators and media partners - Build relationships with local communities and potential brand partners - Manage influencer campaigns end to end, from planning and negotiation to evaluation - Support PR initiatives that raise the brand’s visibility and reputation Budget & Performance - Develop and manage marketing budgets efficiently - Track campaign performance and return on investment - Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact - Prepare monthly reports with insights and recommendations - Keep optimizing activity based on results Cross-Functional Coordination - Align marketing with business priorities alongside operations and management - Coordinate designers, photographers, agencies and external suppliers - Support new branch openings, product launches and expansion plans - Deliver marketing activity on time, on budget and to a high standard Benefits - Full-time role with a growing brand in the Saudi F&B sector - The chance to shape and lead marketing across the Kingdom - Involvement in new branch openings and expansion - Immediate start available

Marketing Strategy & Brand Development: Develop and implement an annual marketing strategy aligned with business objectives; Build and deliver monthly and quarterly marketing plans; Strengthen brand positioning, identity and awareness in the Saudi market; Identify opportunities to attract new customers and build loyalty; Monitor competitors, consumer trends and market opportunities; Keep the brand consistent across all channels and customer touchpoints. Social Media & Digital Marketing: Manage the brand’s presence across Instagram, TikTok, Snapchat, Google and other relevant platforms; Develop content strategies and monthly content calendars; Coordinate photography, videography and creative production; Plan and manage paid digital advertising campaigns; Track performance, engagement, audience growth and campaign effectiveness; Spot emerging trends and creative opportunities relevant to Saudi audiences. Campaigns & Activations: Plan and deliver seasonal campaigns, product launches, promotions and events; Build initiatives around key Saudi occasions, holidays and seasons; Coordinate influencer collaborations, brand partnerships and local activations; Create campaigns that drive store visits, new customers and repeat purchases; Work with operations to deliver in-store promotions successfully. Influencer Marketing & PR: Identify and collaborate with Saudi influencers, content creators and media partners; Build relationships with local communities and potential brand partners; Manage influencer campaigns end to end, from planning and negotiation to evaluation; Support PR initiatives that raise the brand’s visibility and reputation. Budget & Performance: Develop and manage marketing budgets efficiently; Track campaign performance and return on investment; Monitor KPIs including reach, engagement, customer acquisition, footfall and sales impact; Prepare monthly reports with insights and recommendations; Keep optimizing activity based on results. Cross-Functional Coordination: Align marketing with business priorities alongside operations and management; Coordinate designers, photographers, agencies and external suppliers; Support new branch openings, product launches and expansion plans; Deliver marketing activity on time, on budget and to a high standard.