Marketing Specialist

Location: Riyadh, Saudi Arabia Position: Marketing Specialist Location: Riyadh, Saudi Arabia Industry: Food & Beverage Manufacturing / Retail Position Overview The Marketing Specialist plays a key role in supporting the development and execution of marketing strategies, enhancing brand visibility, driving consumer engagement, and supporting business growth. The role involves coordinating marketing campaigns, analyzing market trends and consumer insights, and collaborating with cross-functional teams to ensure effective brand and product promotion within the food industry. Key Responsibilities • Brand Management: Assist in developing and executing brand strategies for food and beverage products, ensuring alignment with company objectives, market trends, and consumer needs. • Marketing Campaigns: Support the planning and implementation of promotional campaigns, product launches, and seasonal activations to increase brand awareness and sales performance. • Market Research: Conduct research on consumer preferences, food industry trends, competitor activities, and market opportunities to support brand growth initiatives. • Product Portfolio Support: Collaborate with Product Development, R&D, and Quality teams to ensure products meet market demands and align with brand positioning. • Trade Marketing Coordination: Work closely with Sales and Trade Marketing teams to support in-store visibility, promotional activities, and effective execution across retail channels. • Consumer Insights: Analyze consumer feedback, sales data, and market performance to identify opportunities for product and brand improvement. • Reporting & Analysis: Prepare regular reports on brand performance, campaign effectiveness, market trends, and competitor activities to support business decisions. Qualifications and Requirements: • Bachelor's degree in Marketing. • Full fluency in spoken and written English. • Fresh graduates are welcome to apply. • Strong communication and interpersonal skills. • Ability to work well in a collaborative environment and across multiple teams. • Creative thinking with strong analytical skills. Show more Show less

Key Responsibilities: Brand Management: Assist in developing and executing brand strategies for food and beverage products, ensuring alignment with company objectives, market trends, and consumer needs. Marketing Campaigns: Support the planning and implementation of promotional campaigns, product launches, and seasonal activations to increase brand awareness and sales performance. Market Research: Conduct research on consumer preferences, food industry trends, competitor activities, and market opportunities to support brand growth initiatives. Product Portfolio Support: Collaborate with Product Development, R&D, and Quality teams to ensure products meet market demands and align with brand positioning. Trade Marketing Coordination: Work closely with Sales and Trade Marketing teams to support in-store visibility, promotional activities, and effective execution across retail channels. Consumer Insights: Analyze consumer feedback, sales data, and market performance to identify opportunities for product and brand improvement. Reporting & Analysis: Prepare regular reports on brand performance, campaign effectiveness, market trends, and competitor activities to support business decisions.