Country Head of Marketing

About us We are a leading premium and luxury lifestyle brand with a fast-growing e-commerce business and an established presence across the GCC and international markets. Our customers come to us for quality, design and an experience that feels special every time. Saudi Arabia is our most important market, and we are investing in it. The opportunity This is a senior country leadership role with real ownership. You will lead marketing in Saudi Arabia end to end: the strategy, the plan, the budget and the team. You will take a strong global brand platform and make it relevant to Saudi customers, raise the brand's premium position in the Kingdom, and drive the next phase of faster, more efficient growth. What you will do Strategy and planning • Build the annual KSA marketing plan in line with the global plan and the company's growth targets • Deliver the global 360 marketing plan in KSA across always-on activity and key seasonal moments • Define the local calendar and the cultural moments that matter most to Saudi customers • Review performance every week and act quickly on gaps Brand and awareness • Grow brand awareness and consideration in KSA, with a clear focus on the premium segment • Localise global campaigns and brand platforms while protecting brand consistency • Direct the influencer and creator programme across Snapchat, TikTok and Instagram • Make sure all creative works in Arabic first, with the right tone, dialect and cultural references Partnerships and activation • Own local partnerships, sponsorships and offline activations, from business case to post-campaign review • Set clear KPIs for every partnership and measure the result Budget and governance • Own the KSA marketing budget and manage it against plan every month • Write and approve campaign briefs with clear objectives, KPIs, timelines and owners • Make sure all advertising and influencer work meets Saudi regulations Team leadership • Lead, hire and develop the KSA marketing team, with clear goals and regular feedback • Build succession for every critical role • Manage external agencies and hold them to quality and timelines What success looks like • Stronger brand awareness and consideration in KSA, especially in the premium segment • Growth in qualified traffic and new customers from marketing channels • Campaigns delivered on time, on brief and on budget • Partnerships that deliver a measured return • A stable, capable team with strong retention What you bring • 10+ years in marketing, including at least 4 years leading marketing for a market or brand in KSA • Background in consumer e-commerce, premium retail, luxury, beauty, fashion, lifestyle or hospitality • Proven experience building a premium or luxury brand position in the Gulf • Strong working knowledge of social media and influencer marketing • Comfortable with data, dashboards and attribution • Deep knowledge of Saudi customers, media and culture, and of KSA advertising and influencer regulations • Experience building and leading a team of at least 5 people and managing agencies • Ownership of a marketing budget, including reporting on it • Fluent Arabic and English, written and spoken • Bachelor's degree in Marketing, Business or a related field. Master's degree an advantage Who you are • Hands-on and senior at once: you set direction and check the detail • Data-led: you make decisions from numbers and act on them fast • Clear on accountability and open about risks, with options ready • A leader who brings empathy to the team Why join us You will lead marketing in our most important market, with a strong global brand behind you, a team to shape and the room to make a visible impact in the Kingdom. If you want to build a premium brand that Saudi customers recognize and choose, we would like to meet you. Show more Show less

10+ years in marketing, including at least 4 years leading marketing for a market or brand in KSA. Bachelor's degree in Marketing, Business or a related field. Master's degree an advantage. Fluent Arabic and English, written and spoken. Experience building and leading a team of at least 5 people and managing agencies. Ownership of a marketing budget, including reporting on it. Deep knowledge of Saudi customers, media and culture, and of KSA advertising and influencer regulations.

Strategy and planning: Build the annual KSA marketing plan in line with the global plan and the company's growth targets; Deliver the global 360 marketing plan in KSA across always-on activity and key seasonal moments; Define the local calendar and the cultural moments that matter most to Saudi customers; Review performance every week and act quickly on gaps. Brand and awareness: Grow brand awareness and consideration in KSA, with a clear focus on the premium segment; Localise global campaigns and brand platforms while protecting brand consistency; Direct the influencer and creator programme across Snapchat, TikTok and Instagram; Make sure all creative works in Arabic first, with the right tone, dialect and cultural references. Partnerships and activation: Own local partnerships, sponsorships and offline activations, from business case to post-campaign review; Set clear KPIs for every partnership and measure the result. Budget and governance: Own the KSA marketing budget and manage it against plan every month; Write and approve campaign briefs with clear objectives, KPIs, timelines and owners; Make sure all advertising and influencer work meets Saudi regulations. Team leadership: Lead, hire and develop the KSA marketing team, with clear goals and regular feedback; Build succession for every critical role; Manage external agencies and hold them to quality and timelines.