ZEEKR极氪
Brand Marketing Manager
Dubai, UAEPosted 1 months ago
Apply link checked 2 days ago
- Salary
- AED 45k–60k a month· Michael Page
- Job type
- Full time
- Level
- Lead
- Field
- Marketing & Communications
- Work mode
- On site
About the role
What You'll Do • New Launch Strategy: Partner with subsidiaries and distributors to develop and execute localized integrated marketing campaigns for new vehicle launches. • Brand & Communication Planning: Translate corporate marketing strategy into regional brand development and communication plans — crafting compelling campaign concepts, content direction, and communication cadence. • PR Solutions: Lead early-stage research, positioning, and planning of PR initiatives, delivering integrated communications solutions that build the Geely brand. • Execution & Optimization: Align with distributors on localized creative assets and TVC scripts; manage marketing reimbursement standards, oversee advertising execution with continuous optimization, and drive PR initiatives to landing. • Brand Building: Own and elevate the Geely Auto brand image in your designated markets. What We're Looking For • Bachelor's degree or above in Marketing, Advertising, Journalism, Communications, English, Russian, Spanish, Arabic, or a related field. • 5+ years of overseas marketing/communications experience, preferably in the automotive industry. • Full professional proficiency in English as a working language; Arabic or other regional languages are a strong plus. • Strong cross-functional communication and coordination skills across cultures and time zones. • Proven execution capability — able to take strategy from deck to delivery. Why Geely • A global automotive group at an inflection point of international growth • High-visibility role with regional ownership and real impact • Cross-cultural team and exposure to headquarters strategy
Requirements
Bachelor's degree or above in Marketing, Advertising, Journalism, Communications, English, Russian, Spanish, Arabic, or a related field. 5+ years of overseas marketing/communications experience, preferably in the automotive industry. Full professional proficiency in English as a working language; Arabic or other regional languages are a strong plus. Strong cross-functional communication and coordination skills across cultures and time zones. Proven execution capability — able to take strategy from deck to delivery.
Responsibilities
New Launch Strategy: Partner with subsidiaries and distributors to develop and execute localized integrated marketing campaigns for new vehicle launches. Brand & Communication Planning: Translate corporate marketing strategy into regional brand development and communication plans — crafting compelling campaign concepts, content direction, and communication cadence. PR Solutions: Lead early-stage research, positioning, and planning of PR initiatives, delivering integrated communications solutions that build the Geely brand. Execution & Optimization: Align with distributors on localized creative assets and TVC scripts; manage marketing reimbursement standards, oversee advertising execution with continuous optimization, and drive PR initiatives to landing. Brand Building: Own and elevate the Geely Auto brand image in your designated markets.
Skills
- Marketing strategy
- Brand management
- Public relations (PR)
- Campaign planning
- Content direction
- Advertising execution
- Cross-cultural coordination
- Digital and TVC asset localization
- Localized integrated marketing
- Communications planning
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