Regional PR & Events Marketing Manager

1. Public Relations Strategy • Develop and execute annual and campaign-based PR strategies aligned with business objectives. • Draft press releases, media kits, executive speeches, and product narratives. • Manage local PR agency relationships and evaluate performance. • Monitor share of voice, media coverage quality, and sentiment analysis. 2. Media Relations & In-House Capability • Leverage existing UAE automotive media network. • Build and maintain strong relationships with tier-1 automotive, lifestyle, and business media. • Establish in-house media capability to reduce agency reliance over time. • Organize media roundtables, press conferences, and interviews. 3. KOL & Influencer Strategy • Develop influencer and KOL collaboration frameworks. • Identify, onboard, and manage automotive, tech, and lifestyle influencers. • Lead vehicle seeding programs and review management. • Track performance metrics (reach, engagement, conversions). 4. Events & Experiential Marketing • Plan and execute: • Vehicle launches • Media drives • Auto show participation • Event Partnerships • Customer engagement events • Manage end-to-end event planning and execution (concept, production, logistics, budget control). • Ensure premium brand experience alignment. • Coordinate cross-functionally with product, sales, and HQ teams. 5. Regional Support & Governance • Provide PR guidance to regional distributors. • Align messaging with global brand positioning. • Support regional launches and press coordination. • Maintain crisis communication readiness plan.

Public Relations Strategy: Develop and execute annual and campaign-based PR strategies aligned with business objectives; Draft press releases, media kits, executive speeches, and product narratives; Manage local PR agency relationships and evaluate performance; Monitor share of voice, media coverage quality, and sentiment analysis. Media Relations & In-House Capability: Leverage existing UAE automotive media network; Build and maintain strong relationships with tier-1 automotive, lifestyle, and business media; Establish in-house media capability to reduce agency reliance over time; Organize media roundtables, press conferences, and interviews. KOL & Influencer Strategy: Develop influencer and KOL collaboration frameworks; Identify, onboard, and manage automotive, tech, and lifestyle influencers; Lead vehicle seeding programs and review management; Track performance metrics (reach, engagement, conversions). Events & Experiential Marketing: Plan and execute vehicle launches, media drives, auto show participation, event partnerships, customer engagement events; Manage end-to-end event planning and execution (concept, production, logistics, budget control); Ensure premium brand experience alignment; Coordinate cross-functionally with product, sales, and HQ teams. Regional Support & Governance: Provide PR guidance to regional distributors; Align messaging with global brand positioning; Support regional launches and press coordination; Maintain crisis communication readiness plan.