Head of Marketing

Role Purpose: We are seeking an experienced and commercially driven Head of Marketing to lead the overall marketing strategy and brand positioning of our automotive business. This role requires a strategic marketing leader with strong experience in developing integrated marketing campaigns, managing digital transformation initiatives, enhancing customer experience, and supporting business growth within a fast-paced and competitive environment. Key Responsibilities: Strategic Leadership • Develop and execute the company's annual marketing strategy aligned with business objectives and revenue targets. • Lead brand positioning and ensure consistent brand representation across all channels and customer touchpoints. • Identify market opportunities, customer trends, and competitive insights to support business growth. • Establish marketing KPIs and monitor campaign effectiveness, ROI, and overall marketing performance. Brand Management & Communications • Maintain and strengthen the company's corporate and product brand presence in the market. • Oversee all advertising, public relations, corporate communications, sponsorships, and promotional activities. • Manage agency relationships, media planning, and creative development. • Ensure consistent brand standards across showrooms, digital platforms, events, and marketing collateral. Digital Marketing & Lead Generation • Develop and implement digital marketing strategies across Google Ads, SEO, social media, email marketing, and online platforms. • Enhance customer acquisition and lead generation initiatives to support sales targets. • Monitor website performance, customer journeys, conversion rates, and digital campaign effectiveness. • Leverage marketing automation and CRM platforms to improve customer engagement and retention. Sales & Aftersales Marketing Support • Partner closely with Sales and Aftersales teams to develop campaigns that drive vehicle sales, service retention, and parts revenue. • Support product launches, promotional campaigns, seasonal offers, and customer loyalty programs. • Ensure marketing initiatives effectively support dealership operations and customer acquisition goals. Customer Experience & Market Research • Lead customer experience initiatives and drive improvements based on customer feedback and market insights. • Conduct market research, customer satisfaction studies, and competitor benchmarking. • Utilize data analytics to support business decision-making and marketing optimization. Budget & Team Management • Develop and manage the annual marketing budget, ensuring efficient allocation of resources and measurable returns. • Lead, mentor, and develop the marketing team, fostering a high-performance culture. • Oversee external vendors, agencies, production partners, and digital service providers. Qualifications & Experience: • Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. • Master's Degree or professional marketing qualification is advantageous. • Minimum 10-15 years of progressive marketing experience, including at least 5 years in a senior leadership role. • Proven track record of developing and executing successful multi-channel marketing strategies. • Strong experience in digital marketing, CRM, customer lifecycle management, and marketing analytics. • Experience managing substantial marketing budgets and leading cross-functional teams.

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. Master's Degree or professional marketing qualification is advantageous. Minimum 10-15 years of progressive marketing experience, including at least 5 years in a senior leadership role. Proven track record of developing and executing successful multi-channel marketing strategies. Strong experience in digital marketing, CRM, customer lifecycle management, and marketing analytics. Experience managing substantial marketing budgets and leading cross-functional teams.

Strategic Leadership: Develop and execute the company's annual marketing strategy aligned with business objectives and revenue targets. Lead brand positioning and ensure consistent brand representation across all channels and customer touchpoints. Identify market opportunities, customer trends, and competitive insights to support business growth. Establish marketing KPIs and monitor campaign effectiveness, ROI, and overall marketing performance. Brand Management & Communications: Maintain and strengthen the company's corporate and product brand presence in the market. Oversee all advertising, public relations, corporate communications, sponsorships, and promotional activities. Manage agency relationships, media planning, and creative development. Ensure consistent brand standards across showrooms, digital platforms, events, and marketing collateral. Digital Marketing & Lead Generation: Develop and implement digital marketing strategies across Google Ads, SEO, social media, email marketing, and online platforms. Enhance customer acquisition and lead generation initiatives to support sales targets. Monitor website performance, customer journeys, conversion rates, and digital campaign effectiveness. Leverage marketing automation and CRM platforms to improve customer engagement and retention. Sales & Aftersales Marketing Support: Partner closely with Sales and Aftersales teams to develop campaigns that drive vehicle sales, service retention, and parts revenue. Support product launches, promotional campaigns, seasonal offers, and customer loyalty programs. Ensure marketing initiatives effectively support dealership operations and customer acquisition goals. Customer Experience & Market Research: Lead customer experience initiatives and drive improvements based on customer feedback and market insights. Conduct market research, customer satisfaction studies, and competitor benchmarking. Utilize data analytics to support business decision-making and marketing optimization. Budget & Team Management: Develop and manage the annual marketing budget, ensuring efficient allocation of resources and measurable returns. Lead, mentor, and develop the marketing team, fostering a high-performance culture. Oversee external vendors, agencies, production partners, and digital service providers.