Brand Manager

We are seeking a dynamic and results-driven Brand Manager to lead and enhance the market presence of our automotive brands. The successful candidate will be responsible for developing and executing brand strategies, driving marketing initiatives, overseeing product launch activities, and ensuring consistent brand positioning across all customer touchpoints. The role requires close collaboration with sales, aftersales, digital marketing, agencies, and principal partners to maximize brand awareness, customer engagement, and commercial performance. Key Responsibilities: • Develop and implement comprehensive brand strategies aligned with business objectives and market opportunities. • Plan, execute, and evaluate integrated marketing campaigns across traditional and digital channels. • Manage annual brand marketing budgets and ensure optimal return on investment (ROI). • Coordinate new vehicle launches, model refreshes, promotional campaigns, and customer events. • Monitor market trends, competitor activities, and consumer insights to identify growth opportunities. • Work closely with OEM principals and manufacturer representatives to ensure compliance with brand guidelines and marketing standards. • Support dealership sales teams through effective marketing programs, lead-generation initiatives, and promotional activities. • Oversee creative agencies, media partners, event organizers, and other external vendors. • Analyze campaign performance, customer engagement metrics, and sales data to measure effectiveness and recommend improvements. • Ensure consistent brand messaging and visual identity across showrooms, digital platforms, advertising materials, and customer communications. • Collaborate with Aftersales, CRM, and Customer Experience teams to strengthen customer retention and loyalty initiatives. • Prepare regular reports and presentations for senior management on brand performance and marketing effectiveness. Qualifications & Experience: • Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. • Minimum 5-8 years of experience in brand management, marketing, or product marketing. • Previous experience within the automotive industry is strongly preferred. • Demonstrated experience managing marketing campaigns, product launches, and brand development initiatives. • Strong understanding of digital marketing, social media, CRM, and customer journey management. • Experience working with automotive manufacturers, dealer networks, or regional distributors is an advantage. • Excellent analytical, communication, stakeholder management, and project management skills. Key Competencies: • Strategic Thinking • Brand Development & Positioning • Marketing Communications • Market Research & Consumer Insights • Budget Management • Digital Marketing • Campaign Management • Vendor & Agency Management • Customer-Centric Mindset • Presentation & Influencing Skills • Commercial Acumen