Growth & Market Specialist

About the role

Requirements

• Return on Investment (ROI/ROAS): Measure and optimize returns on paid media investment.
• Customer Acquisition Cost (CAC): Monitor and improve acquisition efficiency.
• App Installs & Conversions: Track app installations, registrations, and customer acquisition.
• Campaign Performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.
• Media Efficiency: Ensure effective budget utilization and optimize spending across channels.
• Campaign Delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

Responsibilities

• Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.
• OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.
• In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.
• Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.
• TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.
• Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.
• Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

Skills

• AppsFlyer
• Paid media planning
• Influencer advertising
• OOH advertising
• Programmatic advertising
• TVC coordination
• Media budgeting
• Campaign performance analysis
• CAC optimization
• ROI/ROAS analysis