moomoo

Growth & Market Specialist

Riyadh, Saudi ArabiaPosted 1 months ago

Apply link checked 5 days ago

Salary
AED 12k–18k a month· est.
Job type
Full time
Level
Mid level
Field
Marketing & Communications
Work mode
On site

About the role

- Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI. - Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation. - OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations. - In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance. - Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance. - TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives. - Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan. - Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI. Benefits - Paid Time Off - Training & Development - Performance Bonus

Requirements

  • -Return on Investment (ROI/ROAS): Measure and optimize returns on paid media investment.
  • - Customer Acquisition Cost (CAC): Monitor and improve acquisition efficiency.
  • - App Installs & Conversions: Track app installations, registrations, and customer acquisition.
  • - Campaign Performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.
  • - Media Efficiency: Ensure effective budget utilization and optimize spending across channels.
  • - Campaign Delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

Responsibilities

Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI. Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation. OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations. In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance. Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance. TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives. Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan. Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

Skills

  • AppsFlyer tracking
  • Performance analytics
  • Influencer advertising
  • OOH advertising
  • In-App advertising
  • Programmatic advertising
  • TVC coordination
  • Media planning
  • Campaign performance analysis
  • Budget management
  • ROI/ROAS optimization
  • CAC optimization
  • CTR analysis
  • Campaign delivery

Not sure you fit this role?

Upload your CV and see how you score against moomoo and every other live job. It's free.

Get my free matches

Similar jobs across the Gulf