
moomoo
Growth & Market Specialist
Riyadh, Saudi ArabiaPosted 1 months ago
Apply link checked 5 days ago
- Salary
- AED 12k–18k a month· est.
- Job type
- Full time
- Level
- Mid level
- Field
- Marketing & Communications
- Work mode
- On site
About the role
- Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI. - Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation. - OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations. - In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance. - Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance. - TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives. - Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan. - Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI. Benefits - Paid Time Off - Training & Development - Performance Bonus
Requirements
- -Return on Investment (ROI/ROAS): Measure and optimize returns on paid media investment.
- - Customer Acquisition Cost (CAC): Monitor and improve acquisition efficiency.
- - App Installs & Conversions: Track app installations, registrations, and customer acquisition.
- - Campaign Performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.
- - Media Efficiency: Ensure effective budget utilization and optimize spending across channels.
- - Campaign Delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.
Responsibilities
Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI. Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation. OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations. In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance. Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance. TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives. Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan. Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.
Skills
- AppsFlyer tracking
- Performance analytics
- Influencer advertising
- OOH advertising
- In-App advertising
- Programmatic advertising
- TVC coordination
- Media planning
- Campaign performance analysis
- Budget management
- ROI/ROAS optimization
- CAC optimization
- CTR analysis
- Campaign delivery
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