Director - Growth

Who we are? GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain. Job Summary: As the Director of Growth, you will be responsible for leading the acquisition and retention strategies for GMG Sport. You will play a pivotal role in driving revenue growth, expanding customer base, and maximizing customer lifetime value. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to develop and execute data-driven growth initiatives. Your focus will be on driving customer acquisition, optimizing conversion rates, increasing customer lifetime value (CLTV), and delivering measurable commercial growth through data-driven decision making. Key Responsibilities: Strategy and Planning: • Develop and implement the overall growth strategy, encompassing customer acquisition, conversion optimization, and customer retention. • Define and execute growth initiatives, campaigns, and experiments to drive revenue and increase market share. • Collaborate with key stakeholders to align growth objectives with the overall business strategy. • Build a culture of experimentation through continuous testing and optimization across the customer journey. Customer Acquisition: • Lead customer acquisition efforts, utilizing various channels such as digital advertising, SEO/SEM, social media, influencer marketing, and partnerships. • Drive high-quality traffic to our websites and apps while improving conversion rates and maximizing return on investment (ROI). • Analyze and optimize acquisition funnels to increase conversion rates, reduce acquisition costs, and maximize return on investment (ROI). • Monitor industry trends and identify new growth opportunities to expand the customer base. Customer Retention and Loyalty: • Develop and implement customer retention strategies, including personalized email marketing campaigns, loyalty programs, referral programs, and customer segmentation. • Build and drive upsell and cross sell strategies. • Analyze customer data and behavior to identify opportunities for increasing customer lifetime value (CLTV), improving retention, and driving repeat purchases. • Work closely with customer service and operations teams to enhance the post-purchase experience and ensure customer satisfaction. Execution: • Execute marketing campaign on time for brick and mortar and ecommerce teams. Data Analysis and Reporting: • Utilize analytics tools and platforms to gather insights, measure campaign performance, and track key metrics such as CAC, CLTV, ROAS, conversion rate, retention rate, repeat purchase rate, and churn rate. • Generate regular reports and dashboards to provide visibility into growth performance, identify trends, and make data-driven recommendations for optimization. Requirement: • At least 10+ years in a similar performance and growth role Minimum Experience and Knowledge: • Bachelor's degree in business, marketing, or a related field (master's degree preferred). • Proven experience in managing multiple ecommerce brands and driving their P&L performance. • Strong understanding of digital marketing, CRM, CDP, ecommerce technologies, customer lifecycle management, and industry best practices. • Demonstrated ability to develop and execute ecommerce strategies that drive revenue growth and profitability. • Excellent leadership and people management skills, with the ability to motivate and inspire cross-functional teams. • Analytical mindset with the ability to interpret data, identify trends, and make informed decisions. • Strong business acumen, financial literacy, and budget management skills. • Exceptional communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels. • Prior experience in the retail industry or a similar consumer-focused industry is highly desirable. Job-Specific Skills: • Experience in driving growth for ecommerce businesses with large catalogs and multiple brands • Arabic would be a plus • Strong understanding of ecommerce web and app platforms • Can do attitude and change mindset • Ability to motivate a team and increase quality and speed of execution • Customer-obsessed with a strong commercial mindset and a drive towards excellence. • Proven experience in leading acquisition and retention strategies for ecommerce businesses, preferably within the retail industry. • Strong knowledge of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and influencer marketing. • Demonstrated success in driving customer acquisition, optimizing conversion rates, and implementing effective retention strategies. • Proficiency in data analysis and experience with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. • Strong strategic thinking and problem-solving skills, with the ability to develop innovative growth initiatives. • Excellent leadership and team management abilities, with a track record of building and developing high-performing teams. • Strong communication and presentation skills, with the ability to effectively communicate growth strategies and results to stakeholders at all levels. • Results-oriented mindset, with a focus on achieving growth targets and driving measurable outcomes. Why Join GMG? At GMG, we're dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities. If you're seeking a challenging role where you can make a significant impact, we'd love to hear from you. Apply today to become a part of our journey. What we offer? • An opportunity to become part of diverse teams with international exposure • Comprehensive family medical insurance • Family residency sponsorship and flight allowances • Up to 30% discount in our premium retail sports brand stores • Up to 20% discount in our pharmacy chain

At least 10+ years in a similar performance and growth role. Bachelor's degree in business, marketing, or a related field (master's degree preferred). Proven experience in managing multiple ecommerce brands and driving their P&L performance. Strong understanding of digital marketing, CRM, CDP, ecommerce technologies, customer lifecycle management, and industry best practices. Demonstrated ability to develop and execute ecommerce strategies that drive revenue growth and profitability. Excellent leadership and people management skills, with the ability to motivate and inspire cross-functional teams. Analytical mindset with the ability to interpret data, identify trends, and make informed decisions. Strong business acumen, financial literacy, and budget management skills. Exceptional communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels. Prior experience in the retail industry or a similar consumer-focused industry is highly desirable.

Strategy and Planning: Develop and implement the overall growth strategy, encompassing customer acquisition, conversion optimization, and customer retention. Define and execute growth initiatives, campaigns, and experiments to drive revenue and increase market share. Collaborate with key stakeholders to align growth objectives with the overall business strategy. Build a culture of experimentation through continuous testing and optimization across the customer journey. Customer Acquisition: Lead customer acquisition efforts, utilizing various channels such as digital advertising, SEO/SEM, social media, influencer marketing, and partnerships. Drive high-quality traffic to websites and apps while improving conversion rates and maximizing ROI. Analyze and optimize acquisition funnels to increase conversion rates, reduce acquisition costs, and maximize ROI. Monitor industry trends and identify new growth opportunities. Customer Retention and Loyalty: Develop and implement customer retention strategies, including personalized email marketing campaigns, loyalty programs, referral programs, and customer segmentation. Build and drive upsell and cross-sell strategies. Analyze customer data and behavior to identify opportunities for increasing CLTV, improving retention, and driving repeat purchases. Work with customer service and operations to enhance post-purchase experience. Execution: Execute marketing campaigns on time for brick-and-mortar and ecommerce teams. Data Analysis and Reporting: Utilize analytics tools to gather insights, measure campaign performance, and track metrics such as CAC, CLTV, ROAS, conversion rate, retention rate, repeat purchase rate, and churn rate. Generate regular reports and dashboards to provide visibility into growth performance and recommendations.