Marketing Manager

At Genius we are hiring a Marketing Manager for a leading Retail/Sports conglomerate. Location Dubai We are seeking a commercially elite, omnichannel-focused Marketing Manager to lead full-spectrum marketing transformation across the GCC. The role focuses on: Commercial Growth & Omnichannel Strategy Develop and execute integrated GCC-wide marketing strategies that drive profitable growth across retail and digital channels. Deliver country-specific plans while ensuring regional brand consistency and operational excellence. Own and improve key commercial performance indicators, including: • Revenue GrowthCore Functional Responsibilities • Gross Profit (GP) • Store Footfall • Transactions • Units per Transaction (UPT) • Average Transaction Value (ATV) • Customer Acquisition Cost (CAC) • Return on Advertising Spend (ROAS) • Conversion Rate • Customer Retention • Ecommerce Revenue • Market Share Retail Marketing & Store Performance Develop marketing initiatives that directly increase retail traffic and in-store transactions through highly targeted commercial campaigns. Lead the planning and execution of: • Seasonal campaigns • New store openings and product launches • Promotional calendars • Retail activations and experiential marketing • Loyalty and customer engagement programmes • Tourist and customer segmentation strategies Ensure marketing investment is directly linked to measurable commercial outcomes and retail performance. Ecommerce & Digital Growth Lead the regional ecommerce strategy to accelerate online sales, improve customer experience, and increase digital profitability. Oversee: • Performance Marketing • Paid Media • CRM and Customer Lifecycle Marketing • Email and SMS Marketing • SEO and Organic Growth • Marketplace Expansion • Conversion Rate Optimisation (CRO) • Customer Journey Optimisation Partner closely with Buying, Merchandising, Ecommerce, and Commercial teams to align product priorities, promotional activity, and inventory with customer demand. Social Media & Community Leadership Develop and execute an integrated regional social media strategy that strengthens brand relevance while driving measurable business outcomes. Lead marketing across: • Instagram • TikTok • Snapchat • YouTube • Influencer Marketing • Creator Partnerships • Community Engagement Define content strategies that reinforce Geekay's authority across: • Gaming • Anime • Collectibles • Pop Culture • Gifting • Family Entertainment Measure success through: • Audience Growth • Reach • Engagement • Community Development • Customer Acquisition • Social Commerce • Revenue Attribution Brand Transformation Lead the strategic evolution of the Geekay brand from a specialist gaming retailer into a leading regional destination for gaming, collectibles, anime, gifting, entertainment, and lifestyle. Build long-term brand equity by strengthening customer perception, enhancing cultural relevance, and creating differentiated customer experiences that support sustained commercial growth. Leadership & Cross-Functional Collaboration Provide strategic leadership to regional marketing teams while fostering a high-performance culture focused on innovation, accountability, and execution excellence. • Collaborate closely with Retail Operations, Ecommerce, Buying, Merchandising, Commercial, CRM, Finance, and Executive Leadership to ensure marketing strategies are fully aligned with business objectives and deliver measurable impact across all customer touchpoints. Show more Show less

Core Functional Responsibilities: Drive revenue growth and profitability through omnichannel marketing strategies across GCC; own and improve key performance indicators (GP, store footfall, transactions, UPT, ATV, CAC, ROAS, conversion rate, retention, ecommerce revenue, market share); oversee retail marketing and store performance campaigns, including seasonal campaigns, store openings, product launches, promotional calendars, retail activations, loyalty programs, and tourist/customer segmentation; lead Ecommerce & Digital Growth, including performance marketing, paid media, CRM and lifecycle marketing, email/SMS marketing, SEO, marketplace expansion, CRO, and customer journey optimization; manage Social Media & Community Leadership across Instagram, TikTok, Snapchat, YouTube, influencer partnerships, and creator collaborations with content strategies for gaming, anime, collectibles, pop culture, gifting, and family entertainment; measure success via audience growth, reach, engagement, community development, customer acquisition, social commerce, and revenue attribution; guide Brand Transformation to evolve the Geekay brand into a regional destination for gaming, collectibles, anime, gifting, entertainment, and lifestyle; provide Leadership & Cross-Functional Collaboration with Retail Operations, Ecommerce, Buying, Merchandising, Commercial, CRM, Finance, and Executive Leadership to ensure aligned, measurable outcomes across customer touchpoints.