Apparel Group
Objective: Key responsibilities: 1. Multi-Market Webstore Ownership & Brand Consistency Lead and optimize six localized GCC webstores, ensuring each reflects the brand’s DNA, storytelling, and premium positioning. Adapt global guidelines to deliver experiences that are locally relevant yet globally consistent. Ensure flawless execution of global campaigns, launches, and storytelling across all markets. Maintain high standards across content, navigation, merchandising, and overall digital presentation. 2. Commercial Performance & P&L Management Drive sustainable growth across all markets while protecting long-term brand equity. Develop and execute trading plans aligned with global rituals and regional cultural moments such as Ramadan and gifting seasons. Own commercial performance including revenue, conversion, average order value, and margin health. Balance performance ambition with brand integrity and customer trust. 3. Customer Experience, Digital Growth & CRM Create a seamless, sensorial digital journey that reflects the brand’s philosophy at every touchpoint. Elevate the experience from homepage to checkout, transforming transactions into moments of inspiration and connection. Lead full-funnel digital growth strategies focused on quality traffic, meaningful engagement, and loyalty. Strengthen CRM and personalization to build long-term customer relationships. 4. Omnichannel Integration, Operations & Central Collaboration Connect online and offline experiences to create a true brand ecosystem across stores, webstores, and clientele touchpoints. Ensure a frictionless and premium service experience from order placement through delivery and post-purchase support. Use analytics to refine journeys, unlock growth opportunities, and translate insights into action. Act as the voice of GCC within the global digital community, partnering closely with Central Head Office to implement initiatives and share regional insights. Desired Experience: Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field. 5-8 years of experience in e-commerce or digital roles, preferably within premium fashion, beauty, or lifestyle retail. Proven experience managing multi-market e-commerce platforms. Strong commercial acumen with a deep appreciation for brand, storytelling, and customer experience. Solid understanding of digital marketing, CRM, personalization, and omnichannel retail. Strong analytical skills with the ability to translate data into actionable insights. Excellent stakeholder management skills, with experience working across local and global teams. Detail-oriented, customer-centric, and comfortable operating in a fast-paced, premium retail environment.
Bachelor’s degree in Business, Marketing, Digital Commerce, or a related field. 5-8 years of experience in e-commerce or digital roles, preferably within premium fashion, beauty, or lifestyle retail. Proven experience managing multi-market e-commerce platforms. Strong commercial acumen with a deep appreciation for brand, storytelling, and customer experience. Solid understanding of digital marketing, CRM, personalization, and omnichannel retail. Strong analytical skills with the ability to translate data into actionable insights. Excellent stakeholder management skills, with experience working across local and global teams. Detail-oriented, customer-centric, and comfortable operating in a fast-paced, premium retail environment.
Lead and optimize six localized GCC webstores, ensuring brand DNA and premium positioning; adapt global guidelines for locally relevant yet globally consistent experiences; ensure flawless execution of global campaigns, launches, and storytelling across all markets; maintain high standards across content, navigation, merchandising, and digital presentation. Drive sustainable growth across all markets with P&L management; develop and execute trading plans aligned with global rituals and regional moments (e.g., Ramadan, gifting seasons); own commercial performance including revenue, conversion, AOV, and margins; balance performance with brand integrity and customer trust. Create a seamless digital journey reflecting the brand philosophy at every touchpoint; elevate experience from homepage to checkout; lead full-funnel digital growth strategies focused on quality traffic, meaningful engagement, and loyalty; strengthen CRM and personalization to build long-term customer relationships. Connect online and offline experiences to create a true brand ecosystem across stores, webstores, and clientele touchpoints; ensure frictionless premium service from order placement through delivery and post-purchase support; use analytics to refine journeys, unlock growth opportunities, and translate insights into action; act as the voice of GCC within the global digital community, partnering with Central Head Office to implement initiatives and share regional insights.
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