Manager Marketing Campaign

About the opportunity Role Summary Be the strategic owner and orchestrator of the food vertical's growth agenda, setting the marketing strategy, leading the team, and ensuring all channels switch on in coordination and every functional team delivers their part on time. This role focuses on Food vertical growth activities and not the quick-commerce vertical. Build, own, and continuously optimise a 360-degree integrated marketing engine (OOH, performance marketing, CRM/lifecycle, social media, influencers, BTL, partnerships, commercial deals, and any activation) to drive performance objectives (acquisition, reorder, retention) alongside brand objectives (awareness, engagement, and affinity). Take full ownership of your designated geography and its growth: the strategy, the budget and its allocation, the campaigns, and consumer visibility. Acting proactively to drive growth by initiating plans, ideas, and tests. Make data-driven decisions on channel-mix strategy, budget allocation, and audience targeting to hit objectives, and own the tracking, measurement, and reporting of performance end-to-end, turning results into clear insight and the next round of action. What’s on your plate? - Own the marketing strategy and growth plan for the Food vertical in your UAE, translating order targets into channels, cities, and budget roadmap. - Own the performance-marketing channel, pacing against target CAC/CARC by sub-channel, and aligning with the relevant stakeholders to reallocate spend toward the highest-return campaigns to maximise incremental orders per dirham. - Own and defend the core campaign efficiency metrics: ROI, CPIO, CPA. Benchmarking per campaign and making scale-or-cut decisions on actionable insights. - Own the full food growth marketing CARC, ensuring efficient allocation across channels, cities, teams and being accountable for the return on every dirham of spend. - Own budget forecasting and planning cycles, building bottom-up order forecasts by campaign, city and sales portfolio, and managing mid-month reallocations and scenario models (best/base/worst) as performance and seasonality shift. - Own co-funding and partner-funded marketing, co-managing with sales team on investment from restaurant chains, structuring jointly funded campaigns, tracking committed vs realised funding, and ensuring co-funded activity hits agreed return and reporting obligations. - Oversee the food customer lifecycle in partnership with CRM, owning the journey from acquisition through activation, reorder, retention, win-back and churn prevention and also aligning paid activities/vouchers within lifecycle stages so acquisition translates into repeat behaviour and rising LTV, not just first orders. - Own customer retention economics, tracking new-vs-existing customer mix, cohort payback and retention curves by city and acquisition source, and steering budget toward the cohorts and channels with the strongest long-term value. - Expertise in looker to own all performance reports and dashboards related to food growth. Design dashboards and lead all performance deep dives and reports covering customers cohorts, orders, basket analysis, frequency and budgets. - Own the weekly performance review with the management, having a clear narrative: performance vs target and forecast, key drivers, risks and recommended actions. - Design and run the experimentation in partnership with the product team for any new app feature: A/B creative tests, geo and holdout tests, and incrementality studies to measure true incremental impact and feed budget allocation decisions. - Comfortable/experience with using AI tools. - Own the creative strategy for campaigns. Briefing the internal/external agencies, managing the asset calendar, and driving creative refresh to combat fatigue and protect efficiency of visual assets. - Define the channel-mix and audience strategy across performance, CRM/lifecycle, social, influencers, BTL, partnerships and commercial deals, balancing upper- and lower-funnel investment to hit acquisition, reorder, retention goals. - Own the marketing trade calendar and campaign governance, sequencing always-on activity with key commercial moments (Seasonal, spike campaigns, brand campaigns) and ensuring on-time, on-quality communication across relevant teams. - Partner with senior cross-functional stakeholders across Sales, Product, CRM, Brand and Finance, aligning on tracking, definitions and instrumentation so reporting reconciles end-to-end. - Track market & competitor promo parity to proactively initiate campaigns, tests and have budget shifts in response. - Champion best practice, automation and innovation with the team to drive continuous improvement. What you need to be successful What did we order? - Minimum of 8 years of relevant experience in growth, marketing, and campaign management preferably in an e-commerce, F&B aggregator, or tech company. - Expertise in understanding the marketing mix and

Minimum of 8 years of relevant experience in growth, marketing, and campaign management preferably in an e-commerce, F&B aggregator, or tech company.

Own the marketing strategy and growth plan for the Food vertical in UAE, translating order targets into channels, cities, and budget roadmap. Own the performance-marketing channel, pacing against target CAC/CARC by sub-channel, and reallocating spend toward highest-return campaigns. Own and defend core campaign efficiency metrics: ROI, CPIO, CPA, and benchmark per campaign to scale-or-cut. Own the full food growth marketing CARC, ensuring efficient allocation across channels, cities, and teams. Manage budget forecasting and planning cycles with bottom-up order forecasts by campaign, city and sales portfolio, including mid-month reallocations and scenario models. Oversee co-funding and partner-funded marketing with the sales team, tracking funding and ensuring commitments hit returns. Manage the food customer lifecycle with CRM, from acquisition through activation, reorder, retention, win-back and churn prevention, aligning paid activities with lifecycle stages. Track retention economics and steer budget toward high-value cohorts and channels. Create Looker-based performance dashboards and lead deep-dive analyses on cohorts, orders, basket analysis, and budgets. Lead weekly performance reviews with a clear narrative on performance vs targets, drivers, risks, and actions. Design and run experimentation with product teams (A/B tests, geo/holdout tests, incrementality studies) to inform budget decisions. Maintain comfort with AI tools. Lead creative strategy for campaigns, briefing agencies, managing asset calendars, and refreshing creatives. Define channel-mix and audience strategy across performance, CRM/lifecycle, social, influencers, BTL, partnerships, and deals to hit acquisition, reorder, and retention goals. Manage the marketing trade calendar and ensure on-time, high-quality communication across teams. Collaborate with Sales, Product, CRM, Brand, and Finance to align tracking and instrumentation. Monitor market & competitor promos to proactively adjust campaigns and budgets. Champion best practices, automation, and innovation within the team.