Senior Business Development Manager - Digital Marketing

Job Description Job Description: Business Development Manager Business Development Manager (SEO/PPC Expert) Company: Seer Interactive Location: Philadelphia, PA (Remote-First). Hybrid available in HQ office. Candidates must be based in the US. Advertising & Marketing Employment Type: Full-Time Role Overview This is a full-cycle Business Development (BD) role focused on selling digital marketing services (SEO, Paid Media, Analytics) to mid-market and enterprise clients. Unlike typical agencies that teach sales after hiring, Seer seeks candidates with years of hands-on technical marketing experience to lead strategy and sales conversations immediately. Discover more strategies Strategy manage The role targets a $2.5M revenue target (split between managing inbound leads and strategic outbound efforts), closing annual engagements of $110K+. Key Responsibilities • Pipeline Management: Manage inbound leads and develop a personal pipeline through strategic outbound efforts to close new business. • Strategy & Consulting: Collaboratively create and present comprehensive SEO, PPC, and Analytics strategies to C-level executives and prospective clients. • Discovery & Qualification: Lead discovery calls, conduct preliminary competitive analyses, and qualify leads using the MEDDIC sales methodology. • Account Management: Identify and close growth opportunities with current clients; ensure a smooth transition ("white glove approach") between the Business Strategy team and execution teams. • Proposal & Negotiation: Prepare and deliver site-specific proposals and negotiate contracts with legal support. • Thought Leadership: Contribute to the company blog, speak at conferences, and represent Seer at in-person events. • Travel: 20-25% travel required for client visits and conferences. Required Skills & Qualifications • Technical Expertise: Years of hands-on experience in SEO, Paid Media, or both. Ability to interpret technical SEO audits, analyze ROAS stories, and identify real business problems. • Tool Proficiency: Expertise with SEO/PPC tools including SEMrush, Screaming Frog, GA4, and Ahrefs. • Sales Aptitude: Experience presenting to senior stakeholders (C-suite), handling pushback, and driving deals to closure. Familiarity with MEDDIC is preferred. • Communication: Strong diplomatic skills to convey strategic truths to clients without damaging relationships. • AI Fluency: Active use of AI tools for marketing strategy and a demonstrated interest in AI maturity. • Process Ownership: Ability to manage the full sales cycle from lead qualification to client kick-off, including time management and clear communication. Compensation & Benefits • Salary: $93,000 - $125,000 per year (determined by skills/experience). • Bonus: Performance-based bonus available. • Evaluation: Compensation review at least once a year. Application Instructions Cover Letters Are Not Required. Jobs To apply, please complete the Marketing Career AI Self-Assessment GPT to demonstrate your AI marketing maturity and share your results with Seer. This assessment helps determine interview suitability. Show more Show less

Technical Expertise: Years of hands-on experience in SEO, Paid Media, or both. Ability to interpret technical SEO audits, analyze ROAS stories, and identify real business problems. Tool Proficiency: Expertise with SEO/PPC tools including SEMrush, Screaming Frog, GA4, and Ahrefs. Sales Aptitude: Experience presenting to senior stakeholders (C-suite), handling pushback, and driving deals to closure. Familiarity with MEDDIC is preferred. Communication: Strong diplomatic skills to convey strategic truths to clients without damaging relationships. AI Fluency: Active use of AI tools for marketing strategy and a demonstrated interest in AI maturity. Process Ownership: Ability to manage the full sales cycle from lead qualification to client kick-off, including time management and clear communication.

Pipeline Management: Manage inbound leads and develop a personal pipeline through strategic outbound efforts to close new business. Strategy & Consulting: Collaboratively create and present comprehensive SEO, PPC, and Analytics strategies to C-level executives and prospective clients. Discovery & Qualification: Lead discovery calls, conduct preliminary competitive analyses, and qualify leads using the MEDDIC sales methodology. Account Management: Identify and close growth opportunities with current clients; ensure a smooth transition ("white glove approach") between the Business Strategy team and execution teams. Proposal & Negotiation: Prepare and deliver site-specific proposals and negotiate contracts with legal support. Thought Leadership: Contribute to the company blog, speak at conferences, and represent Seer at in-person events. Travel: 20-25% travel required for client visits and conferences.