Senior Marketing Manager

About HIVE HIVE is a real estate development and operations company redefining modern living through character-driven spaces and community-focused environments. Born from the need to offer people a more meaningful and flexible way to live, HIVE blends personal comfort with shared experiences. Our thoughtfully designed apartments and dynamic hubs cultivate curiosity, dialogue, and a sense of belonging – because life is richer when it’s shared. As HIVE enters its next phase of growth, we are looking to appoint a Senior Marketing Manager to provide senior leadership across brand, marketing strategy, and growth while building on the strong creative and brand foundation already in place. Purpose of Role: The Senior Marketing Manager is responsible for owning marketing strategy, positioning, and performance across the HIVE platform and its brands. This role exists to: • Set strategic direction • Drive commercial alignment • Scale marketing capability • Enable exceptional brand and creative execution through collaboration with the Brand & Creative Manager The role requires a strategic thinker who deeply respects brand, creativity, and experience, and knows how to turn them into sustained growth. Key Role Responsibilities: Marketing Strategy & Leadership • Define and own the overall marketing strategy across HIVE’s brands and assets • Develop annual marketing plans aligned with business, development, and commercial objectives • Set campaign priorities, budgets, and performance targets • Act as the senior marketing voice within leadership discussions Brand Strategy & Positioning • Implement brand positioning, messaging frameworks, and go-to-market narratives • Ensure brand strategy is clear, consistent, and scalable across markets and products • Provide strategic direction and guardrails for brand expression without micromanaging creative execution Campaigns, Growth & Performance • Oversee demand generation, launches, and marketing-led growth initiatives • Guide digital, performance, and CRM strategies (execution may be internal or outsourced) • Monitor performance metrics and optimise strategy accordingly • Ensure marketing supports leasing, sales, and long-term brand equity Leadership & Team Enablement • Lead, support, and empower the Brand & Creative Manager as the owner of creative and brand execution • Create clarity between strategy and execution, allowing creative excellence to thrive • Build and scale the marketing function over time as the business grows • Manage agencies, consultants, and partners where required Cross-Functional Alignment • Work closely with Development, Property Management, Community, and Leadership teams • Ensure marketing strategy reflects real product, experience, and operational realities • Collaborate with Brand Experience to ensure lived experience reinforces brand promise Relationship with Brand & Creative Manager The Brand & Creative Manager: • Owns creative execution, content, and brand expression • Acts as the day-to-day brand guardian and creative lead The Senior Marketing Manager: • Owns strategy, prioritisation, performance, and alignment • Sets direction, not creative detail • Enables creativity rather than diluting or overriding it This role is designed to amplify, not diminish, the impact of the Brand & Creative Manager. Ideal Candidate Profile: • 7+ years of experience in marketing • Strong strategic capability with a deep appreciation for brand and creative disciplines • Experience in real estate, hospitality, lifestyle, or consumer-led brands preferred • Proven ability to balance brand integrity with commercial outcomes • Comfortable operating in a founder-led, entrepreneurial environment • Collaborative, low-ego leader who empowers specialists rather than centralising everything What Success Looks Like • Clear, confident marketing strategy aligned with HIVE’s growth ambitions • Strong collaboration and trust with the Brand & Creative Manager • Consistent, high-quality brand expression across all channels • Marketing that meaningfully supports leasing, sales, and long-term brand equity • A marketing function that feels purposeful, calm, and well-directed Start Date • Immediate or as soon as available Show more Show less

Ideal Candidate Profile: 7+ years of experience in marketing. Strong strategic capability with a deep appreciation for brand and creative disciplines. Experience in real estate, hospitality, lifestyle, or consumer-led brands preferred. Proven ability to balance brand integrity with commercial outcomes. Comfortable operating in a founder-led, entrepreneurial environment. Collaborative, low-ego leader who empowers specialists rather than centralising everything.

Marketing Strategy & Leadership: Define and own the overall marketing strategy across HIVE’s brands and assets; Develop annual marketing plans aligned with business, development, and commercial objectives; Set campaign priorities, budgets, and performance targets; Act as the senior marketing voice within leadership discussions. Brand Strategy & Positioning: Implement brand positioning, messaging frameworks, and go-to-market narratives; Ensure brand strategy is clear, consistent, and scalable across markets and products; Provide strategic direction and guardrails for brand expression without micromanaging creative execution. Campaigns, Growth & Performance: Oversee demand generation, launches, and marketing-led growth initiatives; Guide digital, performance, and CRM strategies (execution may be internal or outsourced); Monitor performance metrics and optimise strategy accordingly; Ensure marketing supports leasing, sales, and long-term brand equity. Leadership & Team Enablement: Lead, support, and empower the Brand & Creative Manager as the owner of creative and brand execution; Create clarity between strategy and execution, allowing creative excellence to thrive; Build and scale the marketing function over time as the business grows; Manage agencies, consultants, and partners where required. Cross-Functional Alignment: Work closely with Development, Property Management, Community, and Leadership teams; Ensure marketing strategy reflects real product, experience, and operational realities; Collaborate with Brand Experience to ensure lived experience reinforces brand promise.