Senior Marketing Manager (Real Estate Developer)

About the Role Our client is a European developer known for quality, craftsmanship and long-term value, and is growing its presence in Dubai. They’re looking for a Senior Marketing Manager for UAE and to own the brand, launch new projects and build a digital-first engine that generates leads. This is a hands-on leadership role, with strategy and day-to-day execution sitting with one person. Key Responsibilities Strategy and Leadership • Set the annual marketing strategy and launch plans for each project, in line with sales and business targets • Own the marketing budget, allocate spend across channels and report on ROI to leadership • Lead and manage agencies, production partners and suppliers, holding them to high standards of quality, speed and cost • Track market trends, competitor launches and buyer behaviour to sharpen positioning Corporate Brand • Build the developer’s reputation in the UAE as a trusted European name in premium residential property • Run brand awareness campaigns and keep the brand consistent across every touchpoint • Lead PR, corporate communications and media relations, working with group head office • Create content that builds buyer confidence in the developer, its projects and its delivery track record Project Marketing • Plan and deliver project launches, from target audience and messaging through to the creative campaign • Run launch events, exhibitions, international roadshows and broker events • Oversee all sales and marketing materials: brochures, renders, videos, photography, presentations and landing pages • Work with the Development team to share construction milestones and project updates with buyers • Drive broker and channel-partner engagement through briefings, incentives and marketing support Digital Marketing and Lead Generation • Own the full digital marketing funnel, from awareness through to qualified lead and sale • Plan and optimise performance campaigns across Google Ads, Meta, TikTok, LinkedIn and programmatic • Manage property portal strategy (Property Finder, Bayut and international portals) to maximise lead volume and quality • Lead SEO, website performance, landing page testing and conversion optimisation • Build email, WhatsApp and CRM automation journeys to nurture and convert leads • Track and report the key metrics: cost per lead, lead-to-sale conversion and return on ad spend • Use data from the CRM and sales feedback to refine targeting, messaging and budget allocation • Run international digital campaigns aimed at European, GCC and other overseas investors Sales Alignment and Compliance • Work closely with the Sales Director to align campaigns, lead flow and sales targets • Coordinate all client communications with the CRM team • Make sure all advertising complies with RERA and DLD regulations and project approvals Requirements • 10+ years in marketing, including at least 3 years leading marketing for a UAE real estate developer • Proven track record of off-plan project launches and sales-driven campaigns • Strong hands-on digital and performance marketing skills, with deep knowledge of paid media, property portals, CRM and marketing automation • Data-driven, comfortable with Google Analytics, dashboards and attribution • Experience with corporate branding, PR and managing agencies • Experience marketing to international buyers, particularly from Europe