Head of Marketing

HEAD OF MARKETING (GERMAN-SPEAKING) Dubai, UAE | Full-time | Office-based | Urgent Hire Are you a German-speaking strategic thinker based in Dubai, with a creative edge and a strong commercial mindset? Can you lead a team, build brands and turn marketing campaigns into measurable business growth? DG Capital is looking for an experienced, hands-on Head of Marketing to lead marketing across our group companies and projects, spanning real estate, property management and professional services. This role combines strategy, leadership and execution. You’ll guide your marketing team, strengthen our brands and work closely with the CEO and sales to attract the right audience and generate quality leads. Your responsibilities: • Develop and execute an integrated marketing strategy across our brokerage and projects, adapting campaigns for German-speaking and international audiences. • Lead, support and develop the marketing team, setting clear priorities, responsibilities and performance targets. • Take ownership of brand positioning, messaging and consistency across all marketing channels. • Oversee content creation, social media, community engagement and content calendars across Instagram, Facebook, LinkedIn and YouTube. • Plan and optimise paid campaigns across Meta and Google, managing budgets and tracking lead quality, conversion rates and return on investment. • Oversee website content, SEO, newsletters, email campaigns and marketing automation. • Coordinate property and project launches, webinars and promotional campaigns. • Work closely with sales and operations to align marketing activity with business priorities and use feedback to improve results. • Manage external agencies, freelancers and suppliers, ensuring quality and timely delivery. • Report on marketing performance, translating data into clear recommendations and actions. • Reporting to the CEO directly. What you bring: • At least 5 years of relevant marketing experience, including proven experience leading a team and taking ownership of marketing strategy. • A track record of delivering measurable results in lead generation, paid advertising and conversion optimisation. • Strong knowledge of Meta Ads, Google Ads, SEO, content strategy, email marketing and sales funnels. • Experience with analytics, CRM and marketing automation tools, website platforms and landing-page builders. • The ability to balance strategic planning with practical execution across multiple brands and projects. • Strong leadership, communication and project management skills, with a proactive approach and clear accountability for results. • Sound creative judgement and the ability to maintain high standards across copy, design and video. • Native or bilingual German and fluent written and spoken English. • Experience in Dubai real estate or another business with a strong focus on strategy would be an advantage. • Available immediately or on short notice and already living in Dubai (relocation will not be supported)! Why DG Capital? Join an ambitious, growing group with a creative, international team and direct collaboration with leadership. You’ll have the opportunity to shape our marketing direction, develop your team and make a visible impact on the business. Interested? Apply through LinkedIn and send your CV and examples of campaigns you’ve led, including the results achieved to Sharka at [email protected].

Develop and execute an integrated marketing strategy across our brokerage and projects, adapting campaigns for German-speaking and international audiences. Lead, support and develop the marketing team, setting clear priorities, responsibilities and performance targets. Take ownership of brand positioning, messaging and consistency across all marketing channels. Oversee content creation, social media, community engagement and content calendars across Instagram, Facebook, LinkedIn and YouTube. Plan and optimise paid campaigns across Meta and Google, managing budgets and tracking lead quality, conversion rates and return on investment. Oversee website content, SEO, newsletters, email campaigns and marketing automation. Coordinate property and project launches, webinars and promotional campaigns. Work closely with sales and operations to align marketing activity with business priorities and use feedback to improve results. Manage external agencies, freelancers and suppliers, ensuring quality and timely delivery. Report on marketing performance, translating data into clear recommendations and actions. Reporting to the CEO directly.