Digital Marketing Manager (Real Estate Development)

Industry: Real Estate / Tech & Longevity Location: Dubai, United Arab Emirates Employment Type: Full-time (Office-based) Description About the Company A new-generation real estate developer based in Dubai, shaping the future of human living. Its residential, commercial, and mixed-use developments are designed to support health, wellbeing, and longevity. Thoughtful design, ancient architectural wisdom, and intelligent technology sit at the core of every project. A fast-growing, innovation-led team building a new category of real estate in one of the world's most dynamic property markets. Company Overview We are a new-generation real estate development company based in Dubai, creating a portfolio of residential, commercial, and mixed-use developments designed around the future of human living. We are built on the pillars of thoughtful design, ancient architectural wisdom, intelligent technology, and human-centred data. We are pioneering a new category of real estate: places that actively support human health, wellbeing, and longevity. Technology is not treated as an add-on. It is integrated into the foundation of every development. We connect homes, products, and building systems through our proprietary intelligent living system. This intelligence learns from individual needs and evolves over time, creating environments that are more intuitive, responsive, and deeply human. Job Purpose The Digital Marketing Manager is responsible for developing and delivering digital marketing strategies for the company, any new brands introduced as part of its wider offering, and individual project launches. The role translates the Head of Marketing's direction and business objectives into integrated digital campaigns that build brand visibility, generate qualified demand, support sales conversion, and strengthen customer engagement. The Digital Marketing Manager leads the digital customer journey across paid media, websites, search engine optimisation, social media, CRM, and marketing automation. The role ensures that digital channels work together effectively, with clear audience targeting, consistent messaging, reliable tracking, and measurable commercial outcomes. The Digital Marketing Manager oversees the SEO Specialist, Social Media Manager, and CRM & Automation Specialist, alongside external digital agencies and specialist partners. The role works closely with the Brand Marketing Manager, Sales, and Technology teams to ensure brand strategy, digital activity, project launches, and customer touchpoints are fully aligned. Key Responsibilities • Digital Strategy & Functional Leadership • Own the digital marketing strategy and annual operating plan for the company, its wider brand portfolio, and individual developments • Translate business priorities, sales targets, launch schedules, and audience insights into clear digital objectives, investment plans, and delivery roadmaps • Define the role of each digital channel across brand awareness, demand generation, lead nurturing, and conversion • Establish audience and market priorities, including domestic and international acquisition strategies where relevant • Set performance targets, resource requirements, and operating standards across the digital function • Partner with Brand Marketing and Content to ensure digital strategy reflects approved positioning while informing campaign development through audience and performance insights • Lead digital agency procurement, evaluate capabilities, negotiate scopes with relevant internal teams, and establish accountability for results • Performance Marketing & Commercial Growth • Own paid media strategy, investment allocation, and performance across search, social, display, video, and other relevant acquisition channels • Develop demand forecasts and campaign scenarios based on sales objectives, historical performance, market conditions, and available budgets • Direct acquisition, remarketing, and audience development strategies for investors, end users, brokers, and other priority segments • Establish a structured testing programme across audiences, creative, offers, channels, and landing pages • Allocate and reallocate spend within approved budgets based on lead quality, conversion performance, and commercial priorities • Work with Sales to assess the full acquisition funnel, identifying whether performance gaps arise from targeting, messaging, digital experience, lead handling, or follow-up • Hold agencies and internal teams accountable for qualified lead generation, cost efficiency, appointment conversion, and attributable sales contribution • Maintain company ownership and oversight of advertising accounts, audience assets, campaign data, and platform access • Websites, SEO & Digital Experience • Own the business strategy and development roadmap for corporate websites, project websites, landing pages, and relevant digital sales platforms • Prioritise digital improvements based on customer needs, launch requirements, conversion opportunities, and commercial impact • Direct website partners and internal stakeholders through clear briefs, acceptance criteria, delivery milestones, and performance expectations • Set the SEO strategy with the SEO Specialist, covering technical performance, content priorities, search visibility, and sustainable organic growth • Lead conversion rate optimisation across enquiry journeys, forms, calls to action, and key website interactions • Establish digital launch readiness standards covering approved content, mobile experience, lead routing, integrations, analytics, and quality assurance • Partner with Technology on platform architecture, integration requirements, security, reliability, and scalability • Social Media & Digital Content Performance • Set the strategic direction and performance expectations for social media across corporate and project channels • Lead the Social Media Manager in defining channel roles, audience growth strategies, community management standards, and publishing priorities • Partner with Brand Marketing and Content to shape digital campaigns and content formats using audience insights, platform behaviour, and commercial objectives • Integrate paid and organic activity to strengthen campaign reach, engagement, and customer progression • Establish social listening and escalation processes to identify audience needs, emerging opportunities, and reputational concerns • Direct digital amplification of launches, leadership communications, events, and key business milestones • Evaluate content effectiveness against defined channel objectives and use findings to inform future creative and media decisions • CRM, Automation & Customer Lifecycle Strategy • Own the marketing strategy for CRM, audience segmentation, lead nurturing, and lifecycle communications • Lead the CRM & Automation Specialist in building journeys that improve engagement, qualification, reactivation, and conversion • Agree lead definitions, qualification criteria, routing rules, response expectations, and feedback processes with Sales • Define marketing requirements for CRM configuration and integrations, working with Technology and Sales to ensure effective implementation • Establish a consistent view of lead sources and customer progression across advertising platforms, websites, and CRM • Develop strategies for database growth, audience enrichment, cross-project interest, and re-engagement • Set standards fo