Digital Lead Generation Manager

Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period Company: Kompetenza Department: Marketing & Sales Reports To: Sales Director About Kompetenza Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies. Role Overview We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns. This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies. Key Responsibilities 1. Lead Generation Strategy & Execution - Design and implement a scalable lead generation system to acquire customers in multiple regions. - Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting. - Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach. - Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies. 2. CRM & Marketing Automation Infrastructure - Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking. - Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns. - Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting. 3. Digital Marketing & SEO Optimization - Develop and execute SEO strategies to enhance online visibility and organic lead acquisition. - Optimize website landing pages and content strategy for lead conversion. - Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads. - Track key lead generation KPIs, ensuring performance optimization and ROI maximization. 4. Data-Driven Optimization & Analytics - Implement lead scoring and segmentation models to identify high-converting prospects. - Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies. - Use AI-powered analytics and automation to continuously optimize lead generation efforts. 5. Collaboration & Leadership - Work closely with the sales team to align lead generation strategies with revenue goals. - Coordinate with content marketers and designers to create compelling assets that drive engagement. - Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients. Benefits Why Join Kompetenza? ✅ Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system. ✅ Work with cutting-edge AI and automation tools to optimize sales outreach. ✅ High earning potential – competitive salary with performance-based commission. ✅ Remote work flexibility with a global team.

Lead Generation Strategy & Execution: Design and implement a scalable lead generation system to acquire customers in multiple regions; develop and manage multi-channel campaigns (SEO, paid advertising, LinkedIn, AI-driven prospecting); utilize AI-based lead generation platforms; oversee Google AdWords and PPC campaigns. CRM & Marketing Automation Infrastructure: Build and maintain a lead management system in Salesforce; implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo) to automate email and drip campaigns; leverage AI tools for automated outreach and personalized campaigns. Digital Marketing & SEO Optimization: Develop SEO strategies; optimize landing pages and content for lead conversion; manage LinkedIn marketing campaigns and sponsored ads; track KPIs. Data-Driven Optimization & Analytics: Implement lead scoring and segmentation; analyze campaign data and funnel performance; use AI-powered analytics to optimize efforts. Collaboration & Leadership: Work with sales to align strategies; coordinate with content marketers and designers; lead ABM initiatives to target high-value clients.