Branding & Communication Sr. Manager

Abdul Latif Jameel comprises diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region). Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region. Our businesses represent some of the world’s leading brands, earning us their trust and building long-lasting and mutually beneficial relationships. Our commitment to anticipate and support our partners’ needs has driven our success. From our modest beginnings 75 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region. Applying our vast experience in the automotive sector, we’ve used our expertise and operations infrastructure to diversify into new sectors that contribute to the ‘infrastructure of life’ in the MENAT region. Financial Job Dimensions Degree of supervision Level of Authority Purpose of the Job To strengthen and sustain Lexus brand equity, preference, and relevance in Saudi Arabia by ensuring a clear, distinctive, and consistent brand positioning and communications direction. The role is accountable for translating Lexus global brand strategy into locally relevant brand and communication priorities that build meaningful emotional connections with customers and communities, support business objectives, and enhance the long-term value and reputation of the Lexus brand. Key Accountabilities: Description Brand Strategy & Equity. Brand Communications. Brand Experience & Engagement. Brand Governance & Consistency. Brand Investment & Performance. Key Accountabilities: Performance Indicators Brand awareness, consideration, preference and brand equity indicators. Campaign effectiveness, communication reach, engagement, message/creative effectiveness and brand lift. Brand experience performance, customer engagement, event/activation effectiveness and partnership value. Brand compliance rate, quality of brand execution and adherence to Lexus brand guidelines. Budget adherence, campaign ROI/effectiveness, cost efficiency and achievement of annual Brand & Communications objectives. Major Activities Accountable for the strength, relevance, and consistency of Lexus brand positioning in Saudi Arabia, ensuring alignment with global brand direction while reflecting local market, customer, and cultural priorities. Develop and maintain the Brand & Communications marketing calendar in alignment with Product Planning’s strategic direction and the five-year Nenkei, ensuring effective integration of future product launches, lifecycle priorities, and key brand initiatives. Accountable for a clear, distinctive, and consistent communications direction that strengthens brand awareness, consideration, preference, and emotional connection across Lexus customer touchpoints. Develop, lead, and execute integrated brand and tactical campaigns, ensuring effective end-to-end delivery and measurable outcomes in strengthening brand equity and/or driving traffic and supporting business objectives. Accountable for the quality and consistency of Lexus brand expression across experiences, activations, partnerships, sponsorships, and key customer-facing initiatives, contributing to stronger customer and community engagement. Develop and ensure a consistent omnichannel brand experience aligned with Lexus brand strategy, effectively integrating key partnerships, sponsorships, campaigns, product launches, and brand initiatives throughout the year. Accountable for safeguarding Lexus brand identity and standards and ensuring alignment of brand expression across relevant internal functions, external partners, agencies, and Lexus global and regional stakeholders. Enhance, maintain, and monitor the Lexus Brand Guidelines, ensuring consistent implementation across all operations through semi-annual operational visits, while aligning ALJ brand requirements with Lexus global brand standards to ensure a consistent and unified brand identity across all customer touchpoints. Accountable for the effective allocation of Brand & Communications resources and for demonstrating the contribution of brand investments to agreed brand and business objectives through defined performance measures. Enhance, maintain, and monitor the Lexus Brand Guidelines, ensuring consistent implementation across all customer-facing operations through semi-annual operational visits, while ensuring alignment between ALJ corporate brand guidelines and Lexus global brand standards. Job Context Framework, Boundaries & Decision Making Authority Organizational / Functional Strategic Focus Minimum Qualifications Bachelor degree in Business Administration, Marketing or similar. Minimum Experience 5-6 years of experience in branding & communication, supply chain &

Minimum Qualifications Bachelor degree in Business Administration, Marketing or similar. Minimum Experience 5-6 years of experience in branding & communication, supply chain &

Accountable for the strength, relevance, and consistency of Lexus brand positioning in Saudi Arabia, ensuring alignment with global brand direction while reflecting local market, customer, and cultural priorities. Develop and maintain the Brand & Communications marketing calendar in alignment with Product Planning’s strategic direction and the five-year Nenkei, ensuring effective integration of future product launches, lifecycle priorities, and key brand initiatives. Accountable for a clear, distinctive, and consistent communications direction that strengthens brand awareness, consideration, preference, and emotional connection across Lexus customer touchpoints. Develop, lead, and execute integrated brand and tactical campaigns, ensuring effective end-to-end delivery and measurable outcomes in strengthening brand equity and/or driving traffic and supporting business objectives. Accountable for the quality and consistency of Lexus brand expression across experiences, activations, partnerships, sponsorships, and key customer-facing initiatives, contributing to stronger customer and community engagement. Develop and ensure a consistent omnichannel brand experience aligned with Lexus brand strategy, effectively integrating key partnerships, sponsorships, campaigns, product launches, and brand initiatives throughout the year. Accountable for safeguarding Lexus brand identity and standards and ensuring alignment of brand expression across relevant internal functions, external partners, agencies, and Lexus global and regional stakeholders. Enhance, maintain, and monitor the Lexus Brand Guidelines, ensuring consistent implementation across all operations through semi-annual operational visits, while aligning ALJ brand requirements with Lexus global brand standards to ensure a consistent and unified brand identity across all customer touchpoints. Accountable for the effective allocation of Brand & Communications resources and for demonstrating the contribution of brand investments to agreed brand and business objectives through defined performance measures. Enhance, maintain, and monitor the Lexus Brand Guidelines, ensuring consistent implementation across all customer-facing operations through semi-annual operational visits, while ensuring alignment between ALJ corporate brand guidelines and Lexus global brand standards.