Brand & Communication Sr. Manager

Brand & Communication Sr. Manager Abdul Latif Jameel comprises diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region). Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region. Our businesses represent some of the world’s leading brands, earning us their trust and building long-lasting and mutually beneficial relationships. Our commitment to anticipate and support our partners’ needs has driven our success. From our modest beginnings 75 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region. Applying our vast experience in the automotive sector, we’ve used our expertise and operations infrastructure to diversify into new sectors that contribute to the ‘infrastructure of life’ in the MENAT region. To strengthen and sustain Lexus brand equity, preference, and relevance in Saudi Arabia by ensuring a clear, distinctive, and consistent brand positioning and communications direction. The role is accountable for translating Lexus global brand strategy into locally relevant brand and communication priorities that build meaningful emotional connections with customers and communities, support business objectives, and enhance the long-term value and reputation of the Lexus brand. Develop and maintain the Brand & Communications marketing calendar in alignment with Product Planning’s strategic direction and the five-year Nenkei, ensuring effective integration of future product launches, lifecycle priorities, and key brand initiatives. Accountable for the quality and consistency of Lexus brand expression across experiences, activations, partnerships, sponsorships, and key customer-facing initiatives, contributing to stronger customer and community engagement. Develop and ensure a consistent omnichannel brand experience aligned with Lexus brand strategy, effectively integrating key partnerships, sponsorships, campaigns, product launches, and brand initiatives throughout the year. Enhance, maintain, and monitor the Lexus Brand Guidelines, ensuring consistent implementation across all customer-facing operations through semi-annual operational visits, while ensuring alignment between ALJ corporate brand guidelines and Lexus global brand standards. Accountable for the effective allocation of Brand & Communications resources and for demonstrating the contribution of brand investments to agreed brand and business objectives through defined performance measures. Minimum Qualifications Bachelor degree in Business Administration, Marketing or similar Minimum Experience 3-5years of experience in branding & communication, supply chain & team management. Job-Specific Skills • Time Management, Management of Personnel Resources, Monitoring and Implementation • Active Learning, Stress Tolerance, Achievement/Effort, Awareness and Problem-Solving Skill • Problem Sensitivity, Deductive Reasoning, Good knowledge of different business functions • Strong leadership qualities Languages English / Arabic Special Certifications / Membership Competencies Ensures Accountability (Individual Contributor) Plans & Aligns (Individual Contributor) Focuses on the customer (Individual Contributor) Learns Through Reflection (Individual Contributor) Fosters Collaboration (Individual Contributor) Why Work for Us? With a truly international footprint and more than three quarters of a century of commercial success behind us, we are today, not only a leading employer across the Middle East, North Africa and Turkey (MENAT) region, but also offer exciting opportunities worldwide, from Chile to Japan, from the UK to Australia. Our values guide the way we work with our business partners, within our communities, and with each other. Through Respect, Innovation, a Pioneering Spirit, and Empowerment, we are proud of our culture which sees ideas blossom, people thrive and successes flourish. Publication ends on 16 Nov 2026

Bachelor degree in Business Administration, Marketing or similar. 3-5 years of experience in branding & communication, supply chain & team management.

Develop and maintain the Brand & Communications marketing calendar in alignment with Product Planning’s strategic direction and the five-year Nenkei. Ensure quality and consistency of Lexus brand expression across experiences, activations, partnerships, sponsorships, and customer-facing initiatives. Develop and ensure a consistent omnichannel brand experience aligned with Lexus brand strategy, integrating partnerships, sponsorships, campaigns, product launches, and brand initiatives. Enhance, maintain, and monitor the Lexus Brand Guidelines, ensuring consistent implementation across all customer-facing operations and alignment with ALJ corporate brand guidelines and Lexus global standards. Allocate Brand & Communications resources effectively and measure contribution of brand investments to objectives.