Regional Head- Retail Operations

Objective: This position is responsible for leading and optimizing the retail store operations across assigned territories. This role ensures the effective execution of operational strategies to drive sales, maximize profitability, enhance customer experience, and uphold brand standards across all stores in the region. Key Responsibility: Sales and profitability: Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage Set store sales target to maximize the sales and profitability Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources Effective management of the operational costs, reduction in operational costs by automation Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation Interpret and make decision on operations and visual standards based on store and client’s needs Employee development: Identify store training and development needs in conjunction with the Brand General Manager and training department Formulate a succession plan, in conjunction with the Brand General Manager Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback Involve in the selection and recruitment of the operational staff, when required Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication Conduct regional sales and operations meetings on regular basis Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance Ensure brand participation in loyalty program ‘Club Apparel’ Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management Monitor store inventory in consultation with Brand General Manager and Brand Managers Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales Monitor slow-moving and outdated stock, in consultation with Brand Managers Ensure stock security measures are effectively managed by Store Managers Store design and projects Management Involve in the design and layout process of the new store projects Design a "New Store Schedule' prior to commencement of design process Provide guidance to concept Architect during the design and implementation process Conduct regular Project update meetings with the Projects team Provide guidance and support to territory during set-up and merchandising phase Miscellaneous Ensure enhanced brand visibility and provide inputs for marketing and brand awareness Handling legal responsibilities related to store management/store opening/planning Desired Experience: 10- 12 years of progressive experience in retail operations, with at least 5 years in a regional leadership role. Proven success in driving store performance, operational efficiency, and exceeding KP sales targets for stores. Strong experience in managing multiple store locations, team leadership, and cross-functional collaboration. Expertise in market analysis, site selection, and implementing strategies for new store openings and refurbishments.

Lead and optimize retail store operations across assigned territories to drive sales, profitability, customer experience, and brand standards. Set store sales targets and guide Area Managers and Store Managers to maximize productivity; manage operational costs and drive cost reduction through automation; ensure adherence to SOPs, policies, procedures, and loss prevention guidelines; monitor compliance by all employees. Oversee implementation of Visual Merchandising guidelines across stores. Recruit, train, and develop staff in sales techniques, customer service, teamwork, and brand etiquette; evaluate performance and provide coaching and feedback; make decisions on operations and visual standards based on store and client needs. Develop employees through training needs analysis, succession planning, KPI/KRA setting, and performance appraisals. Involve in recruitment of operational staff when required; ensure technical and behavioral proficiency via L&D initiatives. Conduct regional sales and operations meetings; provide regular feedback to Area and Store Managers on performance relative to company targets; ensure brand participation in loyalty program Club Apparel. Lead weekly meetings with GM and senior management to discuss business performance and improvement opportunities. Monitor store inventory in consultation with Brand General Manager and Brand Managers; manage stock results, slow-moving stock, and stock security with Store Managers. Contribute to store design and project management for new stores and refurbishments; participate in store layout planning, provide guidance to architects, and conduct project update meetings. Support territory during set-up and merchandising phases. Ensure enhanced brand visibility and input for marketing and brand awareness; handle legal responsibilities related to store management/opening and planning.