Media Analytics Manager - ADNOC Distribution

The Media Analytics Manager is responsible for leading the analysis and interpretation of media data to generate actionable insights that enhance strategic decision-making and campaign performance. This role supports the optimization of media investments across all channels and ensures alignment with broader marketing and business objectives. This position plays a critical role in enabling data-driven decisions and fostering a culture of performance measurement and continuous improvement. \u2022 Analyze media performance across channels including TV, digital, social media, and print to assess campaign effectiveness and identify improvement areas. \u2022 Develop and maintain comprehensive dashboards and reports that track key performance indicators (KPIs) and media metrics. \u2022 Monitor real-time campaign data to provide timely insights and recommendations for optimization. \u2022 Ensure accuracy and consistency in reporting by validating data sources and methodologies. \u2022 Present analytical findings in a clear and compelling manner to internal stakeholders and senior leadership. \u2022 Support the development of media strategies by providing data-driven insights and performance benchmarks. \u2022 Conduct ROI and channel mix analysis to guide media spend allocation and maximize return on investment. \u2022 Collaborate with media planners and buyers to refine targeting strategies based on performance data. \u2022 Identify underperforming channels or campaigns and recommend corrective actions to improve outcomes. \u2022 Contribute to annual media planning cycles by providing historical performance analysis and forecasting. \u2022 Work closely with Marketing, Analytics & Insights, and Media Managers to ensure alignment of media analytics with broader marketing goals. \u2022 Partner with creative teams to assess the impact of messaging and content on media performance. \u2022 Collaborate with digital and technology teams to implement tracking solutions and ensure data integrity. \u2022 Support campaign briefing and post-campaign review processes with relevant performance insights. \u2022 Facilitate knowledge sharing across teams to promote data literacy and informed decision-making. \u2022 Conduct competitive analysis and market research to identify emerging trends and opportunities in media consumption. \u2022 Stay abreast of industry developments, tools, and best practices in media analytics and digital marketing. \u2022 Evaluate and implement new analytics platforms and technologies to enhance reporting capabilities. \u2022 Benchmark internal performance against industry standards to identify gaps and areas for improvement. \u2022 Drive innovation in media measurement by piloting new methodologies and tools. \u2022 Bachelor\u2019s degree in marketing, Business Analytics, Statistics, Media Studies, or a related field. \u2022 8 years of experience in media analytics, marketing performance analysis, or a related field. \u2022 Proven track record of working with media data across multiple channels including digital, TV, and social media. \u2022 Experience with media measurement tools such as Google Analytics, Adobe Analytics, Nielsen, or similar platforms. \u2022 Strong background in data visualization and reporting using tools like Power BI, Tableau, or Excel. \u2022 Demonstrated ability to translate complex data into actionable insights for senior stakeholders. Apply Now Save job Saved Job Explore your future We give you the tools you need to discover your perfect job match, and the freedom and support to take your career to the next level. 1 && !hideJobCount" data-ph-id="ph-page-element-page5-X9YTPJ"> ( ${category.total_count} ${widgetBundle['categoryCountPlural'] | pht} ) ( ${category.total_count} ${widgetBundle['categoryCountSingler'] | pht} ) 1 && !hideJobCount" data-ph-id="ph-page-element-page5-lYRyKS"> (${category.total_count} ${widgetBundle['categoryCountPlural'] | pht} ) (${category.total_count} ${widgetBundle['categoryCountSingler'] | pht} ) ${category.total_count} ${widgetBundle['categoryCountSingler'] | pht} 1 && !hideJobCount" data-ph-id="ph-page-element-page5-37v50I">${category.total_count} ${widgetBundle['categoryCountPlural'] | pht} Show More View Next View All Show Less 0 && modeOptions.prev" title="View Previous Slide" key-title="ph-category-overview-v3-view8-5asiz6-aSIDNH" key-aria-label="ph-category-overview-v3-view8-5asiz6-qiDgqK" key-role="ph-category-overview-v3-view8-5asiz6-2aB4ZB" data-ph-at-id="sliderprevious-link" data-ph-id="ph-page-element-page5-Xp487m"> Previous Next 1 && modeOptions.indicators" click.delegate="goToSlide($index)" title="Slide ${$index+1}" data-ph-at-id="sliderdot-link" data-ph-id="ph-page-element-page5-TAByLI"> 1 && modeOptions.prev" title="View Previous Slide" key-title="ph-category-overview-v3-view8-5asiz6-aSIDNH" key-aria-label="ph-category-overview-v3-view8-5asiz6-qiDgqK" key-role="ph-category-overview-v3-view8-5asiz6-2aB4

Bachelor’s degree in marketing, Business Analytics, Statistics, Media Studies, or a related field. 8 years of experience in media analytics, marketing performance analysis, or a related field. Proven track record of working with media data across multiple channels including digital, TV, and social media. Experience with media measurement tools such as Google Analytics, Adobe Analytics, Nielsen, or similar platforms. Strong background in data visualization and reporting using tools like Power BI, Tableau, or Excel. Demonstrated ability to translate complex data into actionable insights for senior stakeholders.

Analyze media performance across channels including TV, digital, social media, and print to assess campaign effectiveness and identify improvement areas. Develop and maintain comprehensive dashboards and reports that track key performance indicators (KPIs) and media metrics. Monitor real-time campaign data to provide timely insights and recommendations for optimization. Ensure accuracy and consistency in reporting by validating data sources and methodologies. Present analytical findings in a clear and compelling manner to internal stakeholders and senior leadership. Support the development of media strategies by providing data-driven insights and performance benchmarks. Conduct ROI and channel mix analysis to guide media spend allocation and maximize return on investment. Collaborate with media planners and buyers to refine targeting strategies based on performance data. Identify underperforming channels or campaigns and recommend corrective actions to improve outcomes. Contribute to annual media planning cycles by providing historical performance analysis and forecasting. Work closely with Marketing, Analytics & Insights, and Media Managers to ensure alignment of media analytics with broader marketing goals. Partner with creative teams to assess the impact of messaging and content on media performance. Collaborate with digital and technology teams to implement tracking solutions and ensure data integrity. Support campaign briefing and post-campaign review processes with relevant performance insights. Facilitate knowledge sharing across teams to promote data literacy and informed decision-making. Conduct competitive analysis and market research to identify emerging trends and opportunities in media consumption. Stay abreast of industry developments, tools, and best practices in media analytics and digital marketing. Evaluate and implement new analytics platforms and technologies to enhance reporting capabilities. Benchmark internal performance against industry standards to identify gaps and areas for improvement. Drive innovation in media measurement by piloting new methodologies and tools.