Assistant Manager - Media Buying - Dubai Holding Real Estate

About Dubai Holding Real Estate: Dubai Holding’s real estate business has developed strategic destinations and communities that offer unique and attractive lifestyle opportunities to meet the evolving needs of Dubai’s residents and visitors alike. As a master developer, we invest in sustainable infrastructure, accessibility, community amenities and family-focused facilities including community centers, mosques, schools, supermarkets and landscaping. Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, as well as top-notch facilities management services. Key Accountabilities: Media Planning, Buying & Agency Management • Act as the primary day-to-day liaison with appointed media agencies, ensuring strong governance, clear communication, and timely review and approval of digital media plans to drive optimal campaign performance. • Oversee the execution of always-on and tactical digital media campaigns across the Company’s real estate portfolio, ensuring alignment with project objectives, budgets, and performance KPIs. • Lead media briefings for ongoing campaigns, review media strategies and flighting, and approve campaign roll-out assets and ad formats across platforms. Campaign Execution & Operations • Support the marketing executive responsible for raising digital media projects in Oracle by coordinating documentation, approvals, and timelines to ensure seamless campaign execution. • Coordinate with creative agencies and third-party translation partners to manage accurate and timely localization of campaign assets across multiple markets and languages. • Support the planning and execution of OOH and DOOH media buying, including media recommendations, site selection inputs, creative adaptations, and post-campaign reporting. Performance, Analytics & Optimization • Partner with the Analytics team to support the development of campaign performance dashboards and attribution models using Google Analytics, Power BI, and platform-level reporting. • Monitor live campaign performance and provide actionable insights and optimization recommendations to improve efficiency, reach, and conversion outcomes. • Ensure media delivery is tracked against agreed KPIs, budgets, and timelines, escalating risks or underperformance where required. Lead Management & Cross-Functional Collaboration • Work closely with the CRM team to manage and optimize lead quality from media buying campaigns, supporting lead qualification, nurturing strategies, and conversion improvement. • Collaborate cross-functionally with Marketing, Sales, CRM, Analytics, and external partners to ensure integrated execution and alignment across the full marketing funnel. Innovation, Market Expansion & Best Practices • Evaluate emerging digital platforms, ad formats, and new geographies for future media buying opportunities, providing recommendations to enhance reach and effectiveness. • Support always-on brand amplification and boosting campaigns across social and digital platforms to sustain brand visibility and engagement. • Stay up to date with industry trends, platform updates, and media innovations, sharing insights and recommendations to continuously evolve the Company’s digital media approach. Minimum Qualifications and Knowledge: • Bachelor's degree in Sales / Marketing; master’s degree -preferred • Professional certifications in digital marketing/media (e.g., Google Ads, DV360, Meta Blueprint, CFI/Marketing Analytics) are an advantage. • Strong understanding of digital media buying ecosystems (Search, Social, Programmatic, YouTube, Demand Gen, Display, Native). • Working knowledge of real estate marketing funnels, lead generation models, and long-consideration purchase journeys. • Familiarity with media governance,

Bachelor's degree in Sales / Marketing; master’s degree -preferred. Professional certifications in digital marketing/media (e.g., Google Ads, DV360, Meta Blueprint, CFI/Marketing Analytics) are an advantage. Strong understanding of digital media buying ecosystems (Search, Social, Programmatic, YouTube, Demand Gen, Display, Native). Working knowledge of real estate marketing funnels, lead generation models, and long-consideration purchase journeys. Familiarity with media governance.