Media Planning Director / Market Research Director / Content Strategy Director

We are seeking an experienced and strategic Media Planning Director / Market Research Director / Content Strategy Director to lead the organization's media planning, market intelligence, content development, and strategic marketing initiatives. The successful candidate will drive brand positioning, identify market opportunities, develop effective media and content strategies, and leverage consumer insights to strengthen market presence, audience engagement, and business growth. Key Responsibilities • Develop and implement integrated media, market research, and content strategies aligned with business objectives. • Lead media planning, advertising campaigns, channel selection, budget allocation, and media performance optimization. • Oversee market research, consumer behavior analysis, competitor benchmarking, and industry trend assessments. • Identify target audiences, market opportunities, and emerging consumer preferences to support strategic decision-making. • Develop content strategies, editorial plans, brand messaging, and creative direction across digital and traditional platforms. • Manage content production, distribution, and publishing to ensure consistency in brand positioning and communication. • Lead and coordinate media, research, marketing, creative, and content teams. • Establish strategic partnerships with media agencies, research firms, publishers, content creators, and external stakeholders. • Monitor campaign effectiveness, media performance, audience engagement, and marketing ROI. • Analyze market data, research findings, and campaign insights to identify improvement opportunities. • Oversee marketing budgets, media investments, research projects, and resource allocation. • Ensure all marketing communications and content align with brand guidelines and corporate objectives. • Present market insights, strategic recommendations, and performance reports to senior management. • Drive innovation and continuous improvement in media strategies, research methodologies, and content development. Requirements • Bachelor's degree in Marketing, Mass Communications, Media Studies, Business Administration, Market Research, or a related discipline. • Master's degree in Marketing, Strategic Communications, or Business Administration is an advantage. • Minimum 10–12 years of relevant experience in media planning, market research, content strategy, or integrated marketing, with substantial leadership experience. • Proven track record in developing and executing successful media, research, and content strategies. • Strong knowledge of digital marketing, media channels, audience segmentation, consumer insights, and brand management. • Experience managing marketing budgets, research projects, media agencies, and cross-functional teams. • Strong analytical skills with the ability to interpret market data and translate insights into business strategies. • Excellent leadership, strategic thinking, communication, and presentation skills. • Proficiency in market research tools, media analytics platforms, content management systems, and digital marketing technologies. • Strong project management, decision-making, and stakeholder management capabilities. • Creative mindset with strong commercial awareness and a results-oriented approach. • Excellent written and spoken English. •

Bachelor's degree in Marketing, Mass Communications, Media Studies, Business Administration, Market Research, or a related discipline. Master's degree in Marketing, Strategic Communications, or Business Administration is an advantage. Minimum 10–12 years of relevant experience in media planning, market research, content strategy, or integrated marketing, with substantial leadership experience. Proven track record in developing and executing successful media, research, and content strategies. Strong knowledge of digital marketing, media channels, audience segmentation, consumer insights, and brand management. Experience managing marketing budgets, research projects, media agencies, and cross-functional teams. Strong analytical skills with the ability to interpret market data and translate insights into business strategies. Excellent leadership, strategic thinking, communication, and presentation skills. Proficiency in market research tools, media analytics platforms, content management systems, and digital marketing technologies. Strong project management, decision-making, and stakeholder management capabilities. Creative mindset with strong commercial awareness and a results-oriented approach. Excellent written and spoken English.

Develop and implement integrated media, market research, and content strategies aligned with business objectives. Lead media planning, advertising campaigns, channel selection, budget allocation, and media performance optimization. Oversee market research, consumer behavior analysis, competitor benchmarking, and industry trend assessments. Identify target audiences, market opportunities, and emerging consumer preferences to support strategic decision-making. Develop content strategies, editorial plans, brand messaging, and creative direction across digital and traditional platforms. Manage content production, distribution, and publishing to ensure consistency in brand positioning and communication. Lead and coordinate media, research, marketing, creative, and content teams. Establish strategic partnerships with media agencies, research firms, publishers, content creators, and external stakeholders. Monitor campaign effectiveness, media performance, audience engagement, and marketing ROI. Analyze market data, research findings, and campaign insights to identify improvement opportunities. Oversee marketing budgets, media investments, research projects, and resource allocation. Ensure all marketing communications and content align with brand guidelines and corporate objectives. Present market insights, strategic recommendations, and performance reports to senior management. Drive innovation and continuous improvement in media strategies, research methodologies, and content development.