Specialist- Marketing and Campaigns

Beginning of the main content section.Return to the home pagePrintable Format Job Description - Specialist- Marketing and Campaigns (26003489)Job Description Specialist- Marketing and Campaigns - (26003489) Job Description Strategy Prepare and update a comprehensive marketing plan aligned with RTA’s strategic objectives, incorporating emerging technologies, integrated marketing approaches and global best practices. Conduct market research to classify beneficiaries, monitor innovations, and guide integrated promotional campaigns across digital and traditional marketing channels. Identify, segment, and target key audiences across online and offline channels, leveraging beneficiary intelligence to optimize customer acquisition and retention. Plan and design promotional and advertising campaigns across agencies and sectors, aligning with business objectives and RTA brand identity. Provide recommendations for tactical marketing initiatives that enhance uniqueness, effectiveness, and customer engagement. Stay updated on emerging technologies and evaluate their potential use in marketing and branding to future-proof campaigns. Operations Coordinate the execution of marketing campaigns across SEM, SEO, email, newsletters, social media, as well as print media, events and on ground activations, ensuring alignment with corporate identity standards. Collaborate with the Customer Happiness Department and relevant internal teams to monitor and address customer complaints impartially and transparently through marketing channels, ensuring timely resolution and effective communication. Oversee social media channels, supervising content, and evaluating performance against engagement KPIs. Coordinate with contractors, vendors, advertising and media agencies by providing structured briefs and internal teams to ensure timely and quality delivery of campaign activities and content support within budget. Implement creative artwork requirements for marketing, advertising, and branding activities, ensuring adherence to institutional guidelines. Meet internal clients to capture objectives and requirements, translating them into creative solutions. Participate in campaign executions, ensuring compliance with approved promotion plans and achievement of targeted benefits. Administer vendor and budget controls, managing project records and financial accuracy for promotional activities. Design publications and promotional videos for the Authority and its institutions according to the needs of institutions and sectors. Prepare and design the annual report of the Authority’s achievements in coordination with the concerned authorities. Product / Process Improvement Design and run advanced performance analytics (A/B tests, attribution models, ROI metrics) to continually optimize paid media, creative assets, landing pages, and audience targeting. Establish and maintain governance over data protection, data quality, and compliance standards while producing executive dashboards and actionable insights. Analyze campaign outcomes, CPC/CPA/ROAS metrics, and customer journeys to refine strategies and maximize ROI. Promote public awareness of marketing channels and support initiatives that expand community access to RTA’s campaigns and services. Apply AI-driven digital identity management, digital storytelling, AI-driven identity management techniques and UX/UI optimization to enhance customer experience and campaign conversions. Qualifications Bachelor's degree/master’s degree in marketing, digital media or communications3+ years in case of master’s degree (5+ years in case of bachelor’s degree) in related areaAdvanced expertise in planning, managing, and executing integrated advertising and marketing campaignsStrong experience in customer relationship management (CRM) and customer experience enhancement strategiesProven ability to monitor, analyze, and optimize digital campaign performance using data-driven insightsIn-depth knowledge of marketing, commercial, and pricing management strategiesExpertise in content development, campaign messaging, and multi-channel communication planningStrong background in media relations, corporate communications, and brand promotion activitiesExperience managing campaign budgets, financial planning, and cost optimization initiativesAdvanced proficiency in systems, applications, and digital marketing toolsAbility to conduct horizon scanning and identify emerging market and consumer trendsStrong internal communication and cross-functional coordination capabilitiesExpertise in social media strategy, online engagement, and audience growth initiativesProven ability to manage stakeholder relationships and collaborate with agencies, developers, and external partnersStrong analytical, reporting, and project management capabilities to ensure campaign effectiveness and ROI Job Category: Marketing, Promotion and EventsAdvertiser: Roads and Transport AuthorityDepartment: Marketing & Corporate CommunicationEducational-level:

Strategy Prepare and update a comprehensive marketing plan aligned with RTA’s strategic objectives, incorporating emerging technologies, integrated marketing approaches and global best practices. Conduct market research to classify beneficiaries, monitor innovations, and guide integrated promotional campaigns across digital and traditional marketing channels. Identify, segment, and target key audiences across online and offline channels, leveraging beneficiary intelligence to optimize customer acquisition and retention. Plan and design promotional and advertising campaigns across agencies and sectors, aligning with business objectives and RTA brand identity. Provide recommendations for tactical marketing initiatives that enhance uniqueness, effectiveness, and customer engagement. Stay updated on emerging technologies and evaluate their potential use in marketing and branding to future-proof campaigns. Coordinate the execution of marketing campaigns across SEM, SEO, email, newsletters, social media, as well as print media, events and on ground activations, ensuring alignment with corporate identity standards. Collaborate with the Customer Happiness Department and relevant internal teams to monitor and address customer complaints impartially and transparently through marketing channels, ensuring timely resolution and effective communication. Oversee social media channels, supervising content, and evaluating performance against engagement KPIs. Coordinate with contractors, vendors, advertising and media agencies by providing structured briefs and internal teams to ensure timely and quality delivery of campaign activities and content support within budget. Implement creative artwork requirements for marketing, advertising, and branding activities, ensuring adherence to institutional guidelines. Meet internal clients to capture objectives and requirements, translating them into creative solutions. Participate in campaign executions, ensuring compliance with approved promotion plans and achievement of targeted benefits. Administer vendor and budget controls, managing project records and financial accuracy for promotional activities. Design publications and promotional videos for the Authority and its institutions according to the needs of institutions and sectors. Prepare and design the annual report of the Authority’s achievements in coordination with the concerned authorities. Product / Process Improvement Design and run advanced performance analytics (A/B tests, attribution models, ROI metrics) to continually optimize paid media, creative assets, landing pages, and audience targeting. Establish and maintain governance over data protection, data quality, and compliance standards while producing executive dashboards and actionable insights. Analyze campaign outcomes, CPC/CPA/ROAS metrics, and customer journeys to refine strategies and maximize ROI. Promote public awareness of marketing channels and support initiatives that expand community access to RTA’s campaigns and services. Apply AI-driven digital identity management, digital storytelling, AI-driven identity management techniques and UX/UI optimization to enhance customer experience and campaign conversions.