Chief Specialist- Corporate Identity and Branding

Beginning of the main content section.Return to the home pagePrintable Format Job Description - Chief Specialist- Corporate Identity and Branding (26001765)Job Description Chief Specialist- Corporate Identity and Branding - (26001765) Job Description Strategy• Develop Brand strategy, brand development and enhancement plans and initiatives for RTA.• Drive brand guidelines including brand order; monitor brand personality and brandapplication in right way, ensuring creation of new brand applications as required.• Contribute to innovation initiatives focused on consumer-centric platforms and ROI-drivenstudies aligned with strategic priorities.• Drive brand awareness and beneficiary engagement through targeted marketing tactics.• Promote sustainable development and strengthen the Authority’s national identity throughcoordinated plans and media outreach.Operations• Drive implementation of the requirements of the corporate identity preservation framework(Branding) in its various aspects in coordination with the relevant departments within RTAmaintaining RTA’s unified visual identity and brand.• Develop branding for new sections as required and ensuring brand assets are available andare maintained in correct and up to date manner.• Coordinate market research and public opinion studies to measure the brand and corporatereputation.• Contribute to analytics, performance measurement, and monitor key performance indicators(KPIs) for all marketing activities including return on investment (ROI) from marketing andadvertising campaigns carried out from branding perspective.• Guide in preparation of periodic reports on the department’s performance and its strategicimpact.• Collaborate with concerned departments to design and develop trademarks and trade names,ensuring alignment with brand strategy and legal requirements.• Review and approve requests for use of the Authority’s logo in various media and advertisingby affiliated companies, ensuring compliance with relevant conditions and standards.• Fulfil regulatory and government reporting requirements, ensuring compliance with relevantrules and procedures.Product / Process Improvement• Coach internal teams on Brand and corporate identity related processes, quality practices,and innovation methods to ensure consistent service standards and continuousimprovement.• Recommend enhancements to existing products and services while adopting AI-driven digitalidentity management and advanced analytics to future-proof marketing.• Measure the impact of branding initiatives, implementing corrective actions as necessary tooptimize outcomes.• Originate and steer innovation-focused initiatives (consumer-centric platforms, value-addedtactics, ROI/sales feasibility) aligned with RTA strategic priorities. Qualifications Bachelor's degree/master’s degree in marketing, business administration, or communications9+ years in case of master’s degree (11+ years in case of bachelor’s degree)Experience in community engagement and corporate social responsibility (CSR) program managementProficiency in core data analysis and reporting for marketing and engagement effectivenessSkilled in planning, executing, and evaluating marketing campaignsUnderstanding of marketing, commercial, and pricing management strategiesStrong project management and coordination skillsFamiliarity with the organization’s business context and strategic objectivesCompetence in brand identity management and ensuring consistent representationAbility to develop, manage, and evaluate budgets and financial plansSkilled in content creation, development, and management across platformsExperience in customer relationship management (CRM) and enhancing customer experienceCapability to perform horizon scanning and identify emerging marketing or CSR trendsAbility to manage internal communications effectively across departmentsStrong stakeholder engagement and collaboration skills, including developer integration Job Category: Marketing, Promotion and EventsAdvertiser: Roads and Transport AuthorityDepartment: Marketing & Corporate CommunicationEducational-level: BachelorRequired Nationality: All Nationalities (Priority for UAE National) Suitable for people with determination: NoMonthly Salary: UnspecifiedSchedule-Time: Full timeJob Posting: 26/08/2026Unposting Date: 24/12/2026

Bachelor's degree or master's degree in marketing, business administration, or communications. 9+ years of experience with a master’s degree (11+ years with a bachelor’s degree). Experience in community engagement and corporate social responsibility (CSR) program management. Proficiency in core data analysis and reporting for marketing and engagement effectiveness. Skilled in planning, executing, and evaluating marketing campaigns. Understanding of marketing, commercial, and pricing management strategies. Strong project management and coordination skills. Familiarity with the organization’s business context and strategic objectives. Competence in brand identity management and ensuring consistent representation. Ability to develop, manage, and evaluate budgets and financial plans. Skilled in content creation, development, and management across platforms. Experience in customer relationship management (CRM) and enhancing customer experience. Capability to perform horizon scanning and identify emerging marketing or CSR trends. Ability to manage internal communications effectively across departments. Strong stakeholder engagement and collaboration skills, including developer integration.

Strategy: Develop Brand strategy, brand development and enhancement plans and initiatives for RTA. Drive brand guidelines including brand order; monitor brand personality and brand application in right way, ensuring creation of new brand applications as required. Contribute to innovation initiatives focused on consumer-centric platforms and ROI-driven studies aligned with strategic priorities. Drive brand awareness and beneficiary engagement through targeted marketing tactics. Promote sustainable development and strengthen the Authority’s national identity through coordinated plans and media outreach. Operations: Drive implementation of the requirements of the corporate identity preservation framework (Branding) in its various aspects in coordination with the relevant departments within RTA maintaining RTA’s unified visual identity and brand. Develop branding for new sections as required and ensuring brand assets are available and maintained in correct and up to date manner. Coordinate market research and public opinion studies to measure the brand and corporate reputation. Contribute to analytics, performance measurement, and monitor key performance indicators (KPIs) for all marketing activities including return on investment (ROI) from marketing and advertising campaigns carried out from branding perspective. Guide in preparation of periodic reports on the department’s performance and its strategic impact. Collaborate with concerned departments to design and develop trademarks and trade names, ensuring alignment with brand strategy and legal requirements. Review and approve requests for use of the Authority’s logo in various media and advertising by affiliated companies, ensuring compliance with relevant conditions and standards. Fulfil regulatory and government reporting requirements, ensuring compliance with relevant rules and procedures. Product / Process Improvement: Coach internal teams on Brand and corporate identity related processes, quality practices, and innovation methods to ensure consistent service standards and continuous improvement. Recommend enhancements to existing products and services while adopting AI-driven digital identity management and advanced analytics to future-proof marketing. Measure the impact of branding initiatives, implementing corrective actions as necessary to optimize outcomes. Originate and steer innovation-focused initiatives (consumer-centric platforms, value-added tactics, ROI/sales feasibility) aligned with RTA strategic priorities.