Senior Specialist- Events and Public Relations

Beginning of the main content section.Return to the home pagePrintable Format Job Description - Senior Specialist- Events and Public Relations (26003490)Job Description Senior Specialist- Events and Public Relations - (26003490) Job Description Strategy Provide inputs to the development of the overarching event strategy, including venue options, hospitality concepts, and program recommendations aligned with RTA priorities. Support preparation of governance frameworks, approval workflows, and vendor evaluation guidelines. Contribute to long-term planning for major milestones, international participations, and leadership engagements by preparing background notes, benchmarking studies, and planning documents. Guide and support drafting of event guidelines, standards, templates, and performance metrics to ensure consistency across activities. Operations Support implementation of RTA-led and RTA-sponsored events, including exhibitions, ceremonies, press conferences, project launches, and delegations. Coordinate with internal departments, external agencies, vendors, and suppliers to ensure timely delivery of event components. Assist in concept development, booth design follow-up, production supervision, and onground coordination for exhibitions. Guide coordination for corporate gifts and giveaways, including sourcing, vendor comparison, and quality checks. Support video production activities by preparing briefs, following up with media teams, and ensuring alignment with event messaging. Coordinate budgeting, scheduling, procurement requests, risk assessments, and post-event documentation. Follow up on event logistics, venue arrangements, guest protocols, and compliance with RTA procedures. Assist in preparing, reviewing, and quality-checking event materials such as certificates, shields, souvenirs, and media collateral. Handle incoming event requests, clarifications, and media coordination and ensure adherence to RTA brand identity. Product / Process Improvement Analyze post-event data, media coverage, and stakeholder feedback to develop recommendations for continuous improvement. Implement performance evaluation tools to measure ROI, compliance, and audience impact. Introduce innovative event formats and media production technologies to enhance audience engagement and brand experience. Qualifications Bachelor's degree/ Master’s degree in Marketing6+ years in case of master’s degree (8+ years in case of bachelor’s degree)Advanced expertise in brand identity management and maintaining consistent brand positioning across campaignsStrong experience in budget preparation, financial planning, and campaign cost managementProven ability to plan, execute, and optimize integrated marketing and advertising campaignsExtensive experience in media relations, public communications, and reputation managementStrong project management capabilities with the ability to manage multiple campaigns and stakeholders simultaneouslyExperience in organizing public events, activations, and protocol management activitiesIn-depth understanding of the organization’s business context, objectives, and target audienceProven experience in community engagement and CSR campaign managementExpertise in content development, storytelling, and multi-channel communication strategiesStrong coordination skills for internal logistics and campaign operationsAdvanced understanding of marketing, commercial, and pricing management strategiesExpertise in social media management, online engagement, and digital audience growthStrong stakeholder management and cross-functional collaboration capabilities, including coordination with agencies and developers Job Category: Corporate CommunicationAdvertiser: Roads and Transport AuthorityDepartment: Marketing & Corporate CommunicationEducational-level: BachelorRequired Nationality: UAE Only Suitable for people with determination: NoMonthly Salary: UnspecifiedSchedule-Time: Full timeJob Posting: 02/11/2026Unposting Date: 08/11/2026

Bachelor's degree/ Master’s degree in Marketing. 6+ years in case of master’s degree (8+ years in case of bachelor’s degree). Advanced expertise in brand identity management and maintaining consistent brand positioning across campaigns. Strong experience in budget preparation, financial planning, and campaign cost management. Proven ability to plan, execute, and optimize integrated marketing and advertising campaigns. Extensive experience in media relations, public communications, and reputation management. Strong project management capabilities with the ability to manage multiple campaigns and stakeholders simultaneously. Experience in organizing public events, activations, and protocol management activities. In-depth understanding of the organization’s business context, objectives, and target audience. Proven experience in community engagement and CSR campaign management. Expertise in content development, storytelling, and multi-channel communication strategies. Strong coordination skills for internal logistics and campaign operations. Advanced understanding of marketing, commercial, and pricing management strategies. Expertise in social media management, online engagement, and digital audience growth. Strong stakeholder management and cross-functional collaboration capabilities, including coordination with agencies and developers.

Provide inputs to the development of the overarching event strategy, including venue options, hospitality concepts, and program recommendations aligned with RTA priorities. Support preparation of governance frameworks, approval workflows, and vendor evaluation guidelines. Contribute to long-term planning for major milestones, international participations, and leadership engagements by preparing background notes, benchmarking studies, and planning documents. Guide and support drafting of event guidelines, standards, templates, and performance metrics to ensure consistency across activities. Support implementation of RTA-led and RTA-sponsored events, including exhibitions, ceremonies, press conferences, project launches, and delegations. Coordinate with internal departments, external agencies, vendors, and suppliers to ensure timely delivery of event components. Assist in concept development, booth design follow-up, production supervision, and onground coordination for exhibitions. Guide coordination for corporate gifts and giveaways, including sourcing, vendor comparison, and quality checks. Support video production activities by preparing briefs, following up with media teams, and ensuring alignment with event messaging. Coordinate budgeting, scheduling, procurement requests, risk assessments, and post-event documentation. Follow up on event logistics, venue arrangements, guest protocols, and compliance with RTA procedures. Assist in preparing, reviewing, and quality-checking event materials such as certificates, shields, souvenirs, and media collateral. Handle incoming event requests, clarifications, and media coordination and ensure adherence to RTA brand identity. Analyze post-event data, media coverage, and stakeholder feedback to develop recommendations for continuous improvement. Implement performance evaluation tools to measure ROI, compliance, and audience impact. Introduce innovative event formats and media production technologies to enhance audience engagement and brand experience.