Specialist- Media and Digital Communication

Beginning of the main content section.Return to the home pagePrintable Format Job Description - Specialist- Media and Digital Communication (26003484)Job Description Specialist- Media and Digital Communication - (26003484) Job Description StrategySupport the implementation of digital media and communication plans in line with the RTA’s communication strategy. Participate in monitoring digital platforms and identify opportunities to improve audience engagement. Measure the impact of digital media programs and initiatives, implementing corrective actions as necessary to optimize outcomes. Operations Coordinate content across official digital communication channels. Ensure digital communications are accurate, timely, engaging, and aligned with organizational messaging. Develop and prepare digital content for websites, social media platforms, newsletters, and other digital channels. Support the production of written, visual, and multimedia content, including posts, articles, infographics, videos, and digital campaigns. Review and edit content to ensure quality, consistency, and compliance with corporate communication standards. Prepare periodic reports on the department’s performance and its strategic impact. Support in updating the RTA’s website and other digital platforms. Coordinate with relevant departments to collect information and develop content for organizational initiatives and events. Coordinate campaign content, timelines, and deliverables with internal teams and external suppliers. Coordinate with IT and relevant stakeholders regarding content updates and digital platform requirements. Ensure digital content is current, accessible, and consistent with approved organizational information. • Ensure digital content follows the RTA’s corporate identity and brand guidelines. Product / Process Improvement Coordinate with internal departments to obtain information and approvals for digital content. Work with communication, marketing, media, IT, and other relevant teams to deliver integrated communication activities. Liaise with external agencies and service providers when required. Stay informed about emerging digital media technologies, platforms, trends, and audience behaviors. Recommend new digital communication approaches and tools. • Contribute to initiatives aimed at improving digital engagement and communication effectiveness. Qualifications Bachelor's degree/ master’s degree in business administration or marketing3+ years in case of master’s degree (5+ years in case of bachelor’s degree)Experience in enterprise archiving, documentation, and compliance practicesProficiency in graphic design and visual communication for digital and print mediaSkilled in video production, editing, and multimedia content creationAbility to create engaging digital storytelling content across multiple platformsFamiliarity with AI-powered content creation tools and modern media technologiesStrong creative thinking and visual content development skillsUnderstanding of branding, media communication, and audience engagement principlesAbility to manage multiple media projects and meet tight deadlines Job Category: Marketing, Promotion and EventsAdvertiser: Roads and Transport AuthorityDepartment: Marketing & Corporate CommunicationEducational-level: BachelorRequired Nationality: UAE Only Suitable for people with determination: NoMonthly Salary: UnspecifiedSchedule-Time: Full timeJob Posting: 28/10/2026Unposting Date: 27/11/2026

Bachelor's degree/ master’s degree in business administration or marketing 3+ years in case of master’s degree (5+ years in case of bachelor’s degree) Experience in enterprise archiving, documentation, and compliance practices Proficiency in graphic design and visual communication for digital and print media Skilled in video production, editing, and multimedia content creation Ability to create engaging digital storytelling content across multiple platforms Familiarity with AI-powered content creation tools and modern media technologies Strong creative thinking and visual content development skills Understanding of branding, media communication, and audience engagement principles Ability to manage multiple media projects and meet tight deadlines

Strategy Support the implementation of digital media and communication plans in line with the RTA’s communication strategy. Participate in monitoring digital platforms and identify opportunities to improve audience engagement. Measure the impact of digital media programs and initiatives, implementing corrective actions as necessary to optimize outcomes. Operations Coordinate content across official digital communication channels. Ensure digital communications are accurate, timely, engaging, and aligned with organizational messaging. Develop and prepare digital content for websites, social media platforms, newsletters, and other digital channels. Support the production of written, visual, and multimedia content, including posts, articles, infographics, videos, and digital campaigns. Review and edit content to ensure quality, consistency, and compliance with corporate communication standards. Prepare periodic reports on the department’s performance and its strategic impact. Support in updating the RTA’s website and other digital platforms. Coordinate with relevant departments to collect information and develop content for organizational initiatives and events. Coordinate campaign content, timelines, and deliverables with internal teams and external suppliers. Coordinate with IT and relevant stakeholders regarding content updates and digital platform requirements. Ensure digital content is current, accessible, and consistent with approved organizational information. Ensure digital content follows the RTA’s corporate identity and brand guidelines. Product / Process Improvement Coordinate with internal departments to obtain information and approvals for digital content. Work with communication, marketing, media, IT, and other relevant teams to deliver integrated communication activities. Liaise with external agencies and service providers when required. Stay informed about emerging digital media technologies, platforms, trends, and audience behaviors. Recommend new digital communication approaches and tools. Contribute to initiatives aimed at improving digital engagement and communication effectiveness.