Digital Content Expert - University Outreach Department

Develop and manage the University’s digital content across its website and various digital platforms, ensuring that the content is high-quality, reflects the University’s institutional identity, improves the user experience, and supports its strategic objectives and digital transformation. General Duties • Provide expertise in website content management and development, including search engine optimization (SEO) and digital accessibility standards, to ensure an effective and outstanding digital experience for different target audiences. • Apply SEO best practices to enhance content visibility and accessibility. • Ensure that digital content aligns with the University’s mission, vision, and institutional identity. • Collaborate with the University’s colleges, departments, and centers to develop digital content that supports its communication and marketing needs; identify keywords and key messages supporting the SEO strategy; and ensure that content flows smoothly and is continuously updated. • Develop editorial plans for digital content in coordination with the corporate communications, digital marketing, and other relevant University teams. • Prepare, write, and edit digital content in Arabic and English to achieve the University’s objectives and strengthen its digital presence. Review digital content—including text, headings, images, videos, and multimedia elements—before publication. • Simplify and present complex academic, research, and administrative information in a clear manner suitable for different audiences. • Ensure that published information is accurate and up to date, thereby protecting the University’s reputation and credibility. • Manage and update content using the content management systems (CMS) of the University’s website and affiliated digital platforms. • Prepare and implement digital content plans and publishing and update schedules in coordination with relevant stakeholders. • Develop and manage the editorial calendar for the University’s website and other digital pages, including periodic content updates and major institutional projects and initiatives. • Provide technical support and guidance to CMS users and train them in digital content management best practices. • Monitor and analyze website performance indicators and prepare periodic reports and recommendations for improvement. • Use digital analytics and artificial intelligence tools to improve content quality and enhance audience engagement. • Develop mechanisms and procedures for monitoring content quality and addressing feedback and errors effectively and promptly. • Conduct periodic reviews of the website and digital channels and identify opportunities for ongoing development and improvement. • Ensure compliance with digital governance policies and institutional standards for electronic publishing. • Maintain the confidentiality of information and comply with professional ethics. Grade: 17.

• Bachelor’s degree in media, Mass Communication, Digital Marketing, Arabic Language, English Language, or an equivalent field. A master’s degree in a relevant discipline is preferred. Preferred qualifications: General Training Courses • Research and Development Mechanisms training courses. • Brainstorming Methods training courses. • Knowledge Management training courses. • Strategic Planning training courses. Specialized Training Courses Rules and Regulations training courses, in relation to the organizational unit work nature. Government entities and institutions affairs matters training courses. Decision Making and Problem-solving training courses. • Specialized Competencies Knowledge of advanced management approaches. Commitment to quality and accuracy standards throughout every stage of digital content preparation and management. Knowledge of policies and procedures. Knowledge of laws and regulations. Advanced knowledge of English language. Computer Skill and Administrative Applications Skills. Detail oriented, with strong written and editing skills. Knowledge of research approaches and methods. Knowledge of data collection and analysis methods and approaches. Leadership and management skills. Analytical Skills.

Develop and manage the University’s digital content across its website and various digital platforms, ensuring high-quality content that reflects the University’s identity, improves user experience, and supports strategic objectives and digital transformation. Provide expertise in website content management and development, including SEO and digital accessibility standards. Apply SEO best practices to enhance content visibility and accessibility. Collaborate with colleges, departments, and centers to develop digital content supporting communication and marketing needs; identify keywords and messages supporting SEO; ensure content flows and is updated. Develop editorial plans in coordination with corporate communications, digital marketing, and other University teams. Prepare, write, and edit digital content in Arabic and English; review content before publication. Simplify and present complex information for diverse audiences. Ensure published information is accurate and up to date. Manage and update content using CMS. Prepare and implement content plans and publishing schedules. Develop and manage editorial calendar for website and digital pages. Provide technical support and train CMS users. Monitor website performance and prepare reports with recommendations. Use digital analytics and AI tools to improve content quality and engagement. Develop monitoring mechanisms for content quality and prompt error handling. Conduct periodic reviews of digital channels for ongoing improvement. Ensure compliance with digital governance policies and institutional standards. Maintain confidentiality and uphold professional ethics.