Manager, Growth - B2B Marketplace

Business: Every Day Labs - Set up and execute demand generation campaigns across LinkedIn, Google Ads, email, and targeted B2B outreach channels. - Build the lead generation and nurturing pipeline: landing pages, lead magnets, email sequences, and follow-up workflows. - Create launch content: product explainers, value proposition materials, customer-facing decks, and social media content for Noon for Business. - Build and maintain the CRM pipeline in coordination with the sales team. Ensure marketing-qualified leads are properly tracked, scored, and handed off to sales. - Identify and map target customer segments: large enterprises (sales-led), mid-market companies (LinkedIn and digital-led), and government authorities (targeted outreach). - Execute and optimize performance marketing campaigns. Own the day-to-day management of paid channels, A/B testing, budget allocation, and performance reporting. - Create ongoing content for B2B customer engagement: case studies, ROI stories, category guides, industry newsletters, and LinkedIn content. - Manage community and partnership outreach: trade events, industry webinars, business association partnerships, and co-marketing with brand principals. - Build and manage the email marketing engine: onboarding sequences, re-engagement campaigns, promotional campaigns, and weekly updates. - Track and report on growth metrics: customer acquisition cost (CAC), lead-to-customer conversion rate, activation rate, retention rate, and channel-level ROI. - Support the Senior Manager, Growth on strategic initiatives: ABM campaigns for enterprise accounts, expansion into new customer segments, and new channel experiments. Requirements: - 5 years of experience in digital marketing, growth, or demand generation. B2B experience is preferred. - Hands-on experience with LinkedIn Ads, Google Ads, email marketing tools (e.g., HubSpot, Mailchimp), and CRM systems. - Strong content creation skills: you can write a compelling LinkedIn post, a product one-pager, or a cold outreach email. - Analytical mindset: comfortable with Google Analytics, campaign dashboards, and data-driven optimization. - Experience with lead generation and nurturing workflows. - Self-starter who can execute independently without waiting for detailed briefs. - Experience in the GCC/MENA region is a plus. - Comfortable working in a fast-paced, ambiguous, 0-to-1 environment. Who excels at noon: - We're looking for people with high standards, who understand that hard work matters. - You need to be relentlessly resourceful and operate with a deep bias for action. - We need people with the courage to be fiercely original. - noon is not for everyone; readiness to adapt, pivot, and learn is essential.

5 years of experience in digital marketing, growth, or demand generation. B2B experience is preferred. Hands-on experience with LinkedIn Ads, Google Ads, email marketing tools (e.g., HubSpot, Mailchimp), and CRM systems. Strong content creation skills: you can write a compelling LinkedIn post, a product one-pager, or a cold outreach email. Analytical mindset: comfortable with Google Analytics, campaign dashboards, and data-driven optimization. Experience with lead generation and nurturing workflows. Self-starter who can execute independently without waiting for detailed briefs. Experience in the GCC/MENA region is a plus. Comfortable working in a fast-paced, ambiguous, 0-to-1 environment.

Set up and execute demand generation campaigns across LinkedIn, Google Ads, email, and targeted B2B outreach channels. Build the lead generation and nurturing pipeline: landing pages, lead magnets, email sequences, and follow-up workflows. Create launch content: product explainers, value proposition materials, customer-facing decks, and social media content for Noon for Business. Build and maintain the CRM pipeline in coordination with the sales team. Ensure marketing-qualified leads are properly tracked, scored, and handed off to sales. Identify and map target customer segments: large enterprises (sales-led), mid-market companies (LinkedIn and digital-led), and government authorities (targeted outreach). Execute and optimize performance marketing campaigns. Own the day-to-day management of paid channels, A/B testing, budget allocation, and performance reporting. Create ongoing content for B2B customer engagement: case studies, ROI stories, category guides, industry newsletters, and LinkedIn content. Manage community and partnership outreach: trade events, industry webinars, business association partnerships, and co-marketing with brand principals. Build and manage the email marketing engine: onboarding sequences, re-engagement campaigns, promotional campaigns, and weekly updates. Track and report on growth metrics: CAC, lead-to-customer conversion rate, activation rate, retention rate, and channel-level ROI. Support the Senior Manager, Growth on strategic initiatives: ABM campaigns for enterprise accounts, expansion into new customer segments, and new channel experiments.