B2B Marketing Executive

Our client is an organizational development consulting & training firm, helping leaders build organizations that thrive. They work with leaders to make better decisions and implement sustainable change. Their not your average firm; they embrace the unconventional. While their brand is dynamic, spirited, and bold, their insights are sharp and rooted in academia and expertise, and their opinions where relevant. They create content not only to build their brand but also (and more importantly) to create value in the world. They know that not everyone can hire them as consultants, so they have a yearly goal of sharing their knowledge with the world through articles, videos, worksheets, templates, checklists, resources, and reports. They are a fully remote team of Consultants who are high-performing, happy and committed to building a company for the ages. They are looking for a B2B Marketing Executive to help grow the company and bring their work, ideas and expertise to the right audiences across the GCC. This is a hands-on role spanning the full marketing funnel. You will plan and execute campaigns, create content, support events and lead-generation initiatives, manage our ongoing marketing channels, and use data to continuously improve what we do. Role and Responsibilities Campaigns & Content • Plan and execute integrated B2B marketing campaigns across our services, programs and thought leadership • Develop campaign concepts, messaging, content plans and creative direction • Create content and visuals for social media, email, web and other channels • Support the development of articles, reports, presentations and other thought leadership • Develop creative assets using Canva and support the production of video content • Support our podcast, webinars and other content formats • Identify opportunities for timely and relevant content around regional and industry conversations • Support PR and speaking opportunities that strengthen the visibility of the company and our experts Demand Generation & Events • Support marketing for events, roundtables and experiences in Saudi Arabia, the UAE and across the region • Develop event invitations, landing pages, email campaigns, downloadable resources and follow-up content • Create lead-generation assets including case studies, landing pages and targeted email campaigns • Manage our newsletter, from content and production through to distribution and performance • Help nurture our audiences from initial awareness through to engagement and qualified opportunities Performance & Optimization • Track performance across campaigns, content, email, events and other channels • Build regular marketing reports and translate data into useful insights • Identify what is working, what isn't and where we should experiment • Continuously optimize campaigns based on performance • Support the evolution of our marketing strategy as the business grows • Use AI and automation to make our marketing operations more effective and efficient Brand Stewardship • Maintain a high standard of quality and consistency across our marketing • Create and maintain templates and marketing assets • Support the evolution of our brand and editorial guidelines • Work across the business to support strategic initiatives and bring them to market We are looking for someone who can bring: • Excellent English writing and editing skills • Fluency in Arabic and English preferred • Experience planning and executing B2B marketing campaigns • Strong content creation skills and a good eye for design • Confidence using Canva • Experience with email marketing, social media, and digital campaigns • An understanding of lead generation, nurture, and conversion • Comfort working with marketing analytics and translating data into insights • Confidence using AI tools and curiosity about marketing automation • Strong project management and organizational skills • An understanding of the GCC business environment • The ability to work independently and manage multiple priorities in a remote team Experience in professional services, consulting, HR, learning & development, B2B technology, or an agency environment is an advantage.

No distinct 'Requirements' section found. Key qualifications are described within the candidate needs list: Excellent English writing and editing skills; Fluency in Arabic and English preferred; Experience planning and executing B2B marketing campaigns; Strong content creation skills and a good eye for design; Confidence using Canva; Experience with email marketing, social media, and digital campaigns; An understanding of lead generation, nurture, and conversion; Comfort working with marketing analytics and translating data into insights; Confidence using AI tools and curiosity about marketing automation; Strong project management and organizational skills; An understanding of the GCC business environment; The ability to work independently and manage multiple priorities in a remote team.

Plan and execute integrated B2B marketing campaigns across services, programs and thought leadership; Develop campaign concepts, messaging, content plans and creative direction; Create content and visuals for social media, email, web and other channels; Support development of articles, reports, presentations and other thought leadership; Develop creative assets using Canva and support production of video content; Support podcasts, webinars and other content formats; Identify opportunities for timely and relevant content around regional and industry conversations; Support PR and speaking opportunities; Support marketing for events, roundtables and experiences in Saudi Arabia, the UAE and across the region; Develop event invitations, landing pages, email campaigns, downloadable resources and follow-up content; Create lead-generation assets including case studies, landing pages and targeted email campaigns; Manage newsletter content and distribution; Nurture audiences from awareness to engagement and qualified opportunities; Track performance across campaigns, content, email, events and other channels; Build regular marketing reports and translate data into insights; Identify what works and where to experiment; Optimize campaigns based on performance; Support evolution of marketing strategy; Use AI and automation to improve efficiency; Maintain brand quality and consistency; Create and maintain templates and marketing assets; Support brand/editorial guidelines evolution; Collaborate across the business to bring strategic initiatives to market.