Marketing Executive

We’re looking for a creative, hands-on Marketing Executive to lead content creation, manage marketing campaigns, and support sales growth across our stores, e-commerce platform, and B2B channels. Key Responsibilities Content Creation & Social Media • Own the monthly content calendar across social media and digital channels. • Create engaging Reels, videos, product photography, Stories, and promotional content. • Develop content ideas, scripts, captions, and creative briefs aligned with each brand. • Organize shoots, including product preparation, styling, filming, and editing. • Visit stores to capture product demonstrations, new arrivals, customer experiences, and team content. • Manage daily publishing, community engagement, and responses to customer enquiries. • Coordinate influencer collaborations, user-generated content, and campaign deliverables. Campaign Management & Advertising • Manage all marketing campaigns from planning and creative development through launch, monitoring, and reporting. • Build campaign calendars for promotions, seasonal events, product launches, and brand activities. • Manage paid advertising campaigns, including audience targeting, creative testing, budget allocation, and optimization. • Track campaign sales, engagement, conversions, and return on advertising spend. • Ensure offers, messaging, and visuals are consistent across stores, the website, social media, and marketplaces. • Coordinate with designers, printers, suppliers, and partners to deliver materials on time. E-commerce & Customer Retention • Maintain Shopify banners, product content, promotional pages, and campaign updates. • Coordinate product availability, pricing, and offers with inventory and operations teams. • Improve online conversion and average order value through bundles, cross-selling, and promotional activities. • Support abandoned-cart recovery, email marketing, WhatsApp campaigns, and loyalty initiatives. • Coordinate marketing content and promotions for marketplace partners. Retail & Business Support • Work closely with store teams to turn campaigns into measurable sales. • Support visual merchandising, promotional displays, and in-store events. • Prepare campaign briefs and product communication materials for store teams. • Develop B2B marketing opportunities and support existing partner accounts. • Monitor competitors, customer feedback, and beauty trends to identify opportunities. • Manage marketing budgets and submit clear weekly and monthly performance reports. What We’re Looking For • Relevant experience in content creation, digital marketing, social media, and e-commerce. • Strong photography, video filming, editing, and copywriting skills. • Hands-on experience with Meta Ads Manager, Shopify, and marketing analytics. • Ability to manage multiple brands, campaigns, and deadlines. • A proactive approach, strong attention to detail, and a clear focus on sales results. • Beauty or retail experience and Arabic–English content skills are preferred.

Relevant experience in content creation, digital marketing, social media, and e-commerce. Strong photography, video filming, editing, and copywriting skills. Hands-on experience with Meta Ads Manager, Shopify, and marketing analytics. Ability to manage multiple brands, campaigns, and deadlines. A proactive approach, strong attention to detail, and a clear focus on sales results. Beauty or retail experience and Arabic–English content skills are preferred.

Content Creation & Social Media: Own the monthly content calendar across social media and digital channels. Create engaging Reels, videos, product photography, Stories, and promotional content. Develop content ideas, scripts, captions, and creative briefs aligned with each brand. Organize shoots, including product preparation, styling, filming, and editing. Visit stores to capture product demonstrations, new arrivals, customer experiences, and team content. Manage daily publishing, community engagement, and responses to customer enquiries. Coordinate influencer collaborations, user-generated content, and campaign deliverables. Campaign Management & Advertising: Manage all marketing campaigns from planning and creative development through launch, monitoring, and reporting. Build campaign calendars for promotions, seasonal events, product launches, and brand activities. Manage paid advertising campaigns, including audience targeting, creative testing, budget allocation, and optimization. Track campaign sales, engagement, conversions, and return on advertising spend. Ensure offers, messaging, and visuals are consistent across stores, the website, social media, and marketplaces. Coordinate with designers, printers, suppliers, and partners to deliver materials on time. E-commerce & Customer Retention: Maintain Shopify banners, product content, promotional pages, and campaign updates. Coordinate product availability, pricing, and offers with inventory and operations teams. Improve online conversion and average order value through bundles, cross-selling, and promotional activities. Support abandoned-cart recovery, email marketing, WhatsApp campaigns, and loyalty initiatives. Coordinate marketing content and promotions for marketplace partners. Retail & Business Support: Work closely with store teams to turn campaigns into measurable sales. Support visual merchandising, promotional displays, and in-store events. Prepare campaign briefs and product communication materials for store teams. Develop B2B marketing opportunities and support existing partner accounts. Monitor competitors, customer feedback, and beauty trends to identify opportunities. Manage marketing budgets and submit clear weekly and monthly performance reports.