Sales Manager

SALES MANAGER – OMAN Location: Muscat, Sultanate of Oman Experience: Minimum 15 years of relevant professional experience Reporting To: Managing Director – Oman 1. Job Purpose The Senior Sales Manager will lead and drive the company’s sales and business development activities across Oman, focusing primarily on Electronic Security Systems (ESS), ELV, Integrated Security Solutions, Fire & Life Safety, Building Technologies. The role is responsible for developing strategic customer relationships, identifying new business opportunities, expanding market share, achieving revenue and profitability targets, and building a sustainable sales pipeline. The successful candidate should have strong knowledge of the Omani market, established relationships with government authorities, oil and gas companies, major corporates, consultants, developers and key decision-makers. 2. Key Responsibilities A. Sales Strategy & Business Growth • Develop and execute the annual sales strategy and business development plan for Oman. • Drive revenue growth, profitability and market share across all business segments. • Identify and pursue new business opportunities in government, oil and gas, infrastructure, commercial, industrial and hospitality sectors. • Develop strategic account plans for key customers and high-value opportunities. • Build and maintain a robust sales pipeline to ensure sustainable business growth. • Identify opportunities for cross-selling and upselling across the company’s portfolio. B. Business Development & Key Account Management • Establish and maintain strong relationships with senior government officials, business leaders, consultants, contractors and end customers. • Develop strategic relationships with key stakeholders in ministries, ROP, MOD, PDO, OQ, OHI and other major organisations in Oman, where relevant. • Lead negotiations and commercial discussions for strategic and high-value contracts. • Represent the company at senior-level customer meetings, industry events and business forums. • Strengthen existing customer relationships while continuously acquiring new strategic accounts. C. Solutions & Market Development • Promote the company’s capabilities in: • Electronic Security Systems – CCTV, Access Control and Intrusion Detection. • Integrated Security and Command & Control Centres. • Fire Alarm and Life Safety Systems. • ELV Systems. • Perimeter Protection and Critical Infrastructure Security. • Annual Maintenance Contracts and lifecycle support services. • Work closely with technical and operational teams to develop competitive, customer-focused solutions. • Monitor market trends, competitor activities and emerging technologies. D. Commercial & Financial Management • Take ownership of sales revenue, gross margin and profitability targets. • Develop annual budgets, sales forecasts and business plans. • Ensure commercial discipline in pricing, costing, tender submissions and contract negotiations. • Review opportunities to ensure acceptable margins, payment terms and contractual conditions. • Monitor sales performance, order intake, conversion rates and pipeline health. • Ensure timely and accurate CRM updates and sales reporting. E. Leadership & Team Development • Lead, motivate and develop the sales and business development team. • Establish clear individual targets and performance expectations. • Coach sales personnel in strategic selling, negotiation and account management. • Work collaboratively with operations, engineering, finance, procurement and support functions. • Foster a performance-driven and customer-centric sales culture. 3. Qualifications & Experience • Bachelor’s degree in Engineering, Business Administration, Marketing or a related discipline. MBA or equivalent postgraduate qualification is an advantage. • Minimum 15 years of professional experience in sales and business development, preferably within Electronic Security, ELV, Fire & Life Safety, Building Technologies. • At least 5 years in a senior sales leadership or business development management position. • Strong understanding of the Omani business environment and local market dynamics. • Established relationships with government entities, oil and gas companies, consultants, contractors and major private-sector customers. • Proven track record of securing large-value projects, strategic contracts and long-term service agreements. • Strong commercial, financial and contract negotiation capabilities. • Experience managing sales budgets, forecasting, pipelines and profitability. 4. Key Competencies • Strategic business development and commercial acumen. • Excellent communication, presentation and negotiation skills. • Strong networking and stakeholder management capabilities. • Ability to influence senior decision-makers. • Entrepreneurial mindset with a strong drive for results. • Leadership, team management and people development. • Customer relationship management and strategic account development. • Ability to work independently and deliver results under pressure. 5. Key Performance Indicators (KPIs) Performance will be measured against the following: • Achievement of annual sales revenue and order intake targets. • Gross margin and profitability achievement. • New customer acquisition and strategic account development. • Sales pipeline growth and quality. • Tender conversion and order win rate. • Growth in Annual Maintenance Contracts and recurring revenue. • Customer retention and satisfaction. • Accuracy of sales forecasting and CRM reporting. • Development and performance of the sales team. 6. Preferred Candidate Profile • Omani National preferred, with strong knowledge of the local business environment. • Well-connected within the Omani government, oil and gas, infrastructure and corporate sectors. • Recognised track record of delivering significant sales growth and winning strategic projects. • Strong leadership presence, commercial maturity and the ability to engage with C-suite executives and senior government stakeholders. • Fluent in Arabic and English, both written and spoken. • Valid Oman driving licence and willingness to travel across the Sultanate. Overall Expectation: • The Sales Manager is expected to be a key contributor to the company’s growth strategy in Oman, taking ownership of business development, strategic customer relationships, revenue generation and profitability while positioning the company as a leading provider of integrated security and facility management solutions.

Bachelor’s degree in Engineering, Business Administration, Marketing or a related discipline. MBA or equivalent postgraduate qualification is an advantage. Minimum 15 years of professional experience in sales and business development, preferably within Electronic Security, ELV, Fire & Life Safety, Building Technologies. At least 5 years in a senior sales leadership or business development management position. Strong understanding of the Omani business environment and local market dynamics. Established relationships with government entities, oil and gas companies, consultants, contractors and major private-sector customers. Proven track record of securing large-value projects, strategic contracts and long-term service agreements. Strong commercial, financial and contract negotiation capabilities. Experience managing sales budgets, forecasting, pipelines and profitability.

Lead and drive the company’s sales and business development activities across Oman, focusing on Electronic Security Systems (ESS), ELV, Integrated Security Solutions, Fire & Life Safety, Building Technologies. Develop strategic customer relationships, identify new business opportunities, expand market share, achieve revenue and profitability targets, and build a sustainable sales pipeline. Develop and execute the annual sales strategy and business development plan for Oman. Drive revenue growth, profitability and market share across all business segments. Identify and pursue new business opportunities in government, oil and gas, infrastructure, commercial, industrial and hospitality sectors. Develop strategic account plans for key customers and high-value opportunities. Build and maintain a robust sales pipeline and identify opportunities for cross-selling and upselling. Establish and maintain strong relationships with senior government officials, business leaders, consultants, contractors and end customers. Develop strategic relationships with key stakeholders in ministries, ROP, MOD, PDO, OQ, OHI and other major organisations in Oman. Lead negotiations and commercial discussions for strategic and high-value contracts. Represent the company at senior-level customer meetings, industry events and business forums. Strengthen existing customer relationships while continuously acquiring new strategic accounts. Promote capabilities in CCTV, Access Control and Intrusion Detection; Integrated Security and Command & Control Centres; Fire Alarm and Life Safety Systems; ELV Systems; Perimeter Protection and Critical Infrastructure Security; Annual Maintenance Contracts and lifecycle support services. Work with technical and operational teams to develop competitive, customer-focused solutions. Monitor market trends, competitor activities and emerging technologies. Take ownership of sales revenue, gross margin and profitability targets. Develop annual budgets, sales forecasts and business plans. Ensure commercial discipline in pricing, costing, tender submissions and contract negotiations. Review opportunities to ensure acceptable margins, payment terms and contractual conditions. Monitor sales performance, order intake, conversion rates and pipeline health. Ensure timely and accurate CRM updates and sales reporting. Lead, motivate and develop the sales and business development team. Establish clear individual targets and performance expectations. Coach sales personnel in strategic selling, negotiation and account management. Collaborate with operations, engineering, finance, procurement and support functions. Foster a performance-driven and customer-centric sales culture.