Marketing Manager

ABOUT THE ROLE We are looking for a Marketing Manager to join Pinar Arabia and drive brand and category growth across our priority categories and markets in the GCC and Europe. Guided by our core pillars of “Health for Generations,” “Respect for Planet,” and “Powered by People,” this role owns the annual marketing plan and budget, product launches, agency management, exhibitions and events, and growth initiatives with the Commercial team. It also includes setting up the marketing structure and ways of working for Pinar’s European commercial operations. KEY RESPONSIBILITIES CORE RESPONSIBILITIES • Lead brand and portfolio strategy across Pinar Arabia’s priority categories and markets. • Prepare, implement and track the annual marketing plan and budget, reporting on results and recommending corrective actions. • Drive new product development and launch preparation end to end, working with cross-functional teams and agencies. • Plan and execute integrated marketing campaigns across digital, social, ATL, BTL and in-store channels. • Manage exhibitions, stands and events end to end (e.g., Gulfood), including budget, agency and supplier management, stand design and construction, promotional materials and on-site organization. • Build the marketing structure and working processes for Pinar’s European commercial operations, including corporate communications, exhibitions and events, promotional materials, and related agency and supplier relationships. • Oversee the Turquality process for marketing, including planning, documentation, compliance and follow-up of supported activities. • Manage trademark registration and brand protection processes in coordination with the relevant internal teams and external consultants. • Monitor market data, consumer research and competitor activity to identify growth opportunities. RESPECT FOR PLANET • Support environmental and social responsibility through brand communication, activations, exhibitions and events. • Use marketing resources responsibly, ensuring efficient allocation, tracking and optimization of marketing spend. HEALTH FOR GENERATIONS • Ensure products and launches are grounded in consumer insights and support healthier, high-quality choices for families. • Maintain regulatory and brand compliance across product launches, artwork and promotional materials. POWERED BY PEOPLE • Work closely with the Commercial team on category growth initiatives, trade marketing and in-market execution. • Work closely with R&D, Quality, technical and Regulatory teams, coordinating packaging design, artwork development and the related approval processes. • Maintain regular communication and coordination with the Pinar Türkiye marketing team, ensuring alignment with brand strategy and communication standards. • Manage and evaluate creative, media, PR, digital, event and other agency and supplier relationships. QUALIFICATIONS AND SKILLS • Bachelor’s degree in Business Administration, Marketing or a related field. • 8+ years of marketing experience in FMCG (required). • Marketing experience in the UAE/GCC region (required), with a strong understanding of GCC consumer dynamics. • Experience working with both distributor and direct sales models. • Proven experience directly managing marketing or brand/category plans and budgets; candidates with Senior Brand Manager experience who are ready to step up will also be considered. • Track record in product launches, agency management and working with commercial teams on category growth. • Demonstrated experience managing exhibitions, stands and events end to end, including budgets, suppliers and on-site execution. • Hands-on, proactive and results-driven, with the ability to take initiative and deliver independently, working with agency partners and cross-functional teams. • Strong analytical, communication and stakeholder management skills. • Food industry experience preferred, particularly in dairy and cheese. • Experience with the Turquality program is a strong plus; candidates without it should be willing to learn the process quickly. • Experience setting up marketing structures or processes for new markets, particularly in Europe, is a plus. • Fluent in English. • The role is based at KEZAD (Khalifa Economic Zones Abu Dhabi), located between Abu Dhabi and Dubai, with regular travel across the GCC and Europe. WHY JOIN US? At Pinar Arabia, we bring Pinar, a trusted food brand with more than 50 years of heritage, to consumers in the GCC and Europe. We’re a collaborative, innovative team that moves fast, owns outcomes, and puts people first, guided by our pillars of Health for Generations, Respect for Planet, and Powered by People. Here, your ideas get to market quickly, and your impact on the brand is visible every day. Learn more: https://pinararabia.com/

Bachelor’s degree in Business Administration, Marketing or a related field. 8+ years of marketing experience in FMCG (required). Marketing experience in the UAE/GCC region (required), with a strong understanding of GCC consumer dynamics. Experience working with both distributor and direct sales models. Proven experience directly managing marketing or brand/category plans and budgets; candidates with Senior Brand Manager experience who are ready to step up will also be considered. Track record in product launches, agency management and working with commercial teams on category growth. Demonstrated experience managing exhibitions, stands and events end to end, including budgets, suppliers and on-site execution. Fluent in English.

Lead brand and portfolio strategy across Pinar Arabia’s priority categories and markets. Prepare, implement and track the annual marketing plan and budget, reporting on results and recommending corrective actions. Drive new product development and launch preparation end to end, working with cross-functional teams and agencies. Plan and execute integrated marketing campaigns across digital, social, ATL, BTL and in-store channels. Manage exhibitions, stands and events end to end (e.g., Gulfood), including budget, agency and supplier management, stand design and construction, promotional materials and on-site organization. Build the marketing structure and working processes for Pinar’s European commercial operations, including corporate communications, exhibitions and events, promotional materials, and related agency and supplier relationships. Oversee the Turquality process for marketing, including planning, documentation, compliance and follow-up of supported activities. Manage trademark registration and brand protection processes in coordination with the relevant internal teams and external consultants. Monitor market data, consumer research and competitor activity to identify growth opportunities.