Lobo Management
Marketing Manager
Dubai, UAEPosted 2 days ago
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- Salary
- AED 45k–60k a month· Michael Page
- Job type
- Full time
- Level
- Lead
- Field
- Marketing & Communications
- Work mode
- On site
About the role
Our client, a leading FMCG organisation, is looking for an experienced and commercially driven Marketing Manager to lead brand development, marketing initiatives and market growth across multiple channels. Key Responsibilities: • Develop and execute brand and marketing strategies to strengthen brand positioning, market share and sales growth. • Analyse market trends, consumer insights, competitor activities and brand performance to identify growth opportunities. • Drive trade marketing initiatives, promotional campaigns, brand activations and consumer engagement activities. • Work closely with Sales and Key Account Management teams to drive distribution, visibility and volume growth. • Manage marketing budgets, agency relationships, sponsorships and promotional activities, ensuring effective ROI. • Monitor brand performance against KPIs and provide regular business and marketing updates. • Develop marketing collateral, POS materials and trade engagement initiatives in line with brand strategies. Candidate Profile: • Bachelor's degree in Marketing, Business Administration or a related discipline. • Proven experience in Marketing Management within the FMCG industry. • Strong expertise in brand management, trade marketing and marketing activations. • Excellent commercial acumen, analytical and stakeholder management skills. Interested candidates are invited to share their updated CV #Hiring #MarketingManager #FMCG #BrandManagement #TradeMarketing #DubaiJobs #UAEJobs Add the role’s seniority and reporting lineSpecify the required experience level
Requirements
Bachelor's degree in Marketing, Business Administration or a related discipline. Proven experience in Marketing Management within the FMCG industry. Strong expertise in brand management, trade marketing and marketing activations. Excellent commercial acumen, analytical and stakeholder management skills.
Responsibilities
Develop and execute brand and marketing strategies to strengthen brand positioning, market share and sales growth. Analyse market trends, consumer insights, competitor activities and brand performance to identify growth opportunities. Drive trade marketing initiatives, promotional campaigns, brand activations and consumer engagement activities. Work closely with Sales and Key Account Management teams to drive distribution, visibility and volume growth. Manage marketing budgets, agency relationships, sponsorships and promotional activities, ensuring effective ROI. Monitor brand performance against KPIs and provide regular business and marketing updates. Develop marketing collateral, POS materials and trade engagement initiatives in line with brand strategies.
Skills
- Brand management
- Trade marketing
- Marketing activations
- Marketing strategy
- Budget management
- Market analysis
- Stakeholder management
- Promotional campaigns
- Consumer engagement
- Sales collaboration
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