Assistant Marketing Manager – Brand & Customer Growth

About the Role NEOM Group is seeking an experienced Assistant Marketing Manager to strengthen our restaurant brands and drive sustainable growth. The ideal candidate combines strategic thinking, creative content expertise and hands-on marketing skills to attract customers and build lasting relationships. Strong commercial awareness and leadership skills are essential to turn creative marketing ideas into measurable growth in restaurant traffic, customer loyalty and sales. Key Responsibilities • Support marketing strategies across multiple restaurant brands, strengthening each concept’s positioning, identity and market presence. • Develop creative campaigns for menu launches, branch openings, seasonal occasions and brand initiatives, from concept through execution and performance review. • Lead content planning and restaurant storytelling across Instagram, TikTok and other relevant channels, showcasing our food, people and dining experiences. • Write engaging Arabic captions, video scripts and promotional messages tailored to the Kuwaiti market, supported by clear creative briefs and content calendars. • Coordinate food photography and video shoots with restaurant teams and creative partners, contributing directly to content creation when required. • Develop dine-in and local store marketing initiatives, including branch activities, community partnerships and events that attract customers and encourage repeat visits. • Support CRM, WhatsApp marketing and loyalty initiatives through targeted customer acquisition, retention and reactivation campaigns. • Guide organic social media growth and coordinate with the digital marketing team to deliver effective creative assets for organic and paid campaigns. • Manage influencer collaborations and customer-generated content initiatives while maintaining consistent brand standards. • Coordinate assigned team members, freelancers and agencies, managing priorities, production schedules, approvals and delivery timelines. • Work closely with Operations and Finance to align campaigns with restaurant readiness, guest experience, budgets and business priorities. • Track marketing KPIs and campaign effectiveness, using insights to improve engagement, customer conversion, restaurant traffic and sales. Required Qualifications & Experience • Minimum 5 years of professional marketing experience, including at least 3 years within restaurants, hospitality or the F&B industry. • Proven experience in brand development, creative campaigns and customer acquisition and retention, with measurable examples of results. • A strong portfolio demonstrating restaurant or F&B content, campaign concepts and brand storytelling, with your personal contribution clearly identified. • Strong understanding of Instagram, TikTok, short-form video and organic audience growth, supported by practical content creation experience. • Ability to develop creative briefs, scripts and content calendars, coordinate food shoots and contribute to photography, videography or video editing. • Strong Arabic copywriting skills and a clear understanding of Kuwaiti audiences, consumer behavior and local market trends. • Experience coordinating team members and creative partners while managing multiple brands, projects and deadlines. • Commercial awareness, including the ability to monitor marketing KPIs, evaluate campaign performance and recommend practical improvements. • Good English communication skills and working proficiency in relevant creative tools such as Canva, CapCut, Photoshop, Lightroom or Premiere Pro. • Currently based in Kuwait and available for an on-site role, including regular restaurant visits and content shoots. Preferred Skills • Previous experience as an Assistant Marketing Manager, Marketing Supervisor, Brand Manager or Creative Content Lead within a restaurant group. • Experience with CRM systems, WhatsApp Business marketing, customer databases and loyalty programs. • Familiarity with Meta Ads Manager, Google Ads or TikTok advertising and creative performance optimization. • Experience with delivery platforms such as Talabat or Keeta, direct ordering channels and restaurant promotions. • Experience managing influencer partnerships, community campaigns and restaurant events.

Minimum 5 years of professional marketing experience, including at least 3 years within restaurants, hospitality or the F&B industry. Proven experience in brand development, creative campaigns and customer acquisition and retention, with measurable examples of results. A strong portfolio demonstrating restaurant or F&B content, campaign concepts and brand storytelling, with your personal contribution clearly identified. Strong understanding of Instagram, TikTok, short-form video and organic audience growth, supported by practical content creation experience. Ability to develop creative briefs, scripts and content calendars, coordinate food shoots and contribute to photography, videography or video editing. Strong Arabic copywriting skills and a clear understanding of Kuwaiti audiences, consumer behavior and local market trends. Experience coordinating team members and creative partners while managing multiple brands, projects and deadlines. Commercial awareness, including the ability to monitor marketing KPIs, evaluate campaign performance and recommend practical improvements. Good English communication skills and working proficiency in relevant creative tools such as Canva, CapCut, Photoshop, Lightroom or Premiere Pro. Currently based in Kuwait and available for an on-site role, including regular restaurant visits and content shoots.

Support marketing strategies across multiple restaurant brands, strengthening each concept’s positioning, identity and market presence. Develop creative campaigns for menu launches, branch openings, seasonal occasions and brand initiatives, from concept through execution and performance review. Lead content planning and restaurant storytelling across Instagram, TikTok and other relevant channels, showcasing our food, people and dining experiences. Write engaging Arabic captions, video scripts and promotional messages tailored to the Kuwaiti market, supported by clear creative briefs and content calendars. Coordinate food photography and video shoots with restaurant teams and creative partners, contributing directly to content creation when required. Develop dine-in and local store marketing initiatives, including branch activities, community partnerships and events that attract customers and encourage repeat visits. Support CRM, WhatsApp marketing and loyalty initiatives through targeted customer acquisition, retention and reactivation campaigns. Guide organic social media growth and coordinate with the digital marketing team to deliver effective creative assets for organic and paid campaigns. Manage influencer collaborations and customer-generated content initiatives while maintaining consistent brand standards. Coordinate assigned team members, freelancers and agencies, managing priorities, production schedules, approvals and delivery timelines. Work closely with Operations and Finance to align campaigns with restaurant readiness, guest experience, budgets and business priorities. Track marketing KPIs and campaign effectiveness, using insights to improve engagement, customer conversion, restaurant traffic and sales.