Procapita Group
Senior Marketing Executive – Food & Beverage
Kuwait City, KuwaitPosted 3 days ago
- Salary
- AED 11k–17k a month· est.
- Job type
- Full time
- Level
- Senior
- Field
- Marketing & Communications
- Work mode
- On site
About the role
We are looking for a creative, proactive, and hands-on Senior Marketing Executive to manage and execute marketing activities across a portfolio of F&B brands. The ideal candidate should have a strong background in restaurant or F&B marketing, with experience managing multiple brands, developing marketing campaigns, coordinating creative content, and executing brand activations. This role requires someone who is well-connected with Kuwait's F&B market, understands consumer and social media trends, and enjoys being actively involved in restaurant visits, photoshoots, launches, and marketing events. Key Responsibilities: • Plan, coordinate, and execute marketing campaigns across multiple F&B brands, ensuring consistency with each brand's identity and positioning. • Develop and maintain monthly and annual marketing calendars, including promotions, seasonal campaigns, product launches, and events. • Oversee social media content planning and execution across Instagram, TikTok, and other relevant platforms. • Coordinate with graphic designers, social media teams, photographers, videographers, and external creative agencies. • Develop creative briefs and oversee the production of marketing materials, digital content, menus, packaging, and promotional assets. • Identify and coordinate influencer collaborations, brand partnerships, restaurant activations, and promotional events. • Work closely with restaurant operations and culinary teams to support new menu launches, promotional activities, and restaurant openings. • Conduct regular restaurant visits to ensure marketing campaigns and promotional materials are implemented effectively. • Monitor market trends, competitor activities, and consumer preferences to identify new marketing opportunities. • Track campaign performance, social media engagement, and key marketing metrics, providing reports and recommendations to management. • Manage multiple marketing projects and deadlines while ensuring timely execution and brand consistency. Requirements: • Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field. • 4–6+ years of relevant marketing experience, preferably within the restaurant, F&B, or hospitality industry. • Proven experience managing marketing campaigns, multiple brands, or simultaneous marketing projects. • Strong understanding of restaurant marketing, social media trends, and consumer behavior in Kuwait and the GCC. • Experience coordinating with designers, content creators, photographers, agencies, and other creative partners. • Good understanding of brand positioning, creative content, influencer marketing, and promotional activities. • Strong organizational, project management, and execution skills. • Fluency in Arabic and English is required. • Ability to work independently, manage multiple priorities, and meet deadlines. • Willingness to attend restaurant visits, photoshoots, events, and brand activations as required. • Familiarity with Canva, Adobe Creative Suite, Meta Ads, or digital campaign reporting would be an advantage.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.
- 4–6+ years of relevant marketing experience, preferably within the restaurant, F&B, or hospitality industry.
- Proven experience managing marketing campaigns, multiple brands, or simultaneous marketing projects.
- Strong understanding of restaurant marketing, social media trends, and consumer behavior in Kuwait and the GCC.
- Experience coordinating with designers, content creators, photographers, agencies, and other creative partners.
- Good understanding of brand positioning, creative content, influencer marketing, and promotional activities.
- Strong organizational, project management, and execution skills.
- Fluency in Arabic and English is required.
- Ability to work independently, manage multiple priorities, and meet deadlines.
- Willingness to attend restaurant visits, photoshoots, events, and brand activations as required.
- Familiarity with Canva, Adobe Creative Suite, Meta Ads, or digital campaign reporting would be an advantage.
Responsibilities
- Plan, coordinate, and execute marketing campaigns across multiple F&B brands, ensuring consistency with each brand's identity and positioning.
- Develop and maintain monthly and annual marketing calendars, including promotions, seasonal campaigns, product launches, and events.
- Oversee social media content planning and execution across Instagram, TikTok, and other relevant platforms.
- Coordinate with graphic designers, social media teams, photographers, videographers, and external creative agencies.
- Develop creative briefs and oversee the production of marketing materials, digital content, menus, packaging, and promotional assets.
- Identify and coordinate influencer collaborations, brand partnerships, restaurant activations, and promotional events.
- Work closely with restaurant operations and culinary teams to support new menu launches, promotional activities, and restaurant openings.
- Conduct regular restaurant visits to ensure marketing campaigns and promotional materials are implemented effectively.
- Monitor market trends, competitor activities, and consumer preferences to identify new marketing opportunities.
- Track campaign performance, social media engagement, and key marketing metrics, providing reports and recommendations to management.
- Manage multiple marketing projects and deadlines while ensuring timely execution and brand consistency.
Skills
- Marketing campaign management
- Brand positioning
- Social media management
- Influencer marketing
- Content creation coordination
- Project management
- Adobe Creative Suite
- Canva
- Meta Ads
- Digital campaign reporting
- Restaurant/F&B marketing
- Brand partnerships
- Event activation
- Graphic design coordination
- Photography coordination
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